Inside Advertiser and Agency Relationships

Description:

Determined by a secondary analysis of ANA survey data, Inside Advertiser and Agency Relationships examines the variety of actions intended to improve relationships taken by clients or by their agencies. The book helps to clarify the type of agency being used, and concludes the best methods for improving the relationship with the particular agency type. By determining the cause then executing the appropriate action, many flawed advertiser agency relations can be repaired saving your company time and money. This book comes complete with a detailed advertiser questionnaire, extensive analysis and numerous charts and tables.