The Super Bowl of Advertising: Are the Advertisers Still Winning the Game?
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 126 pages, 8.5" x 11", perfect binding, black and white interior ink Description:The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful commercials and integrated marketing campaigns across multiple industries. In this book you will find case studies from dozens of advertisers over the years, an ROI analysis of Super Bowl advertising effectiveness, historical perspective of the evolution of successful marketing campaigns, the impact of word of mouth marketing for the Super Bowl. Written by longtime marketing author Bernice Kanner, The Super Bowl of Advertising: Are Commercials Still Winning the Game? was first published in 2004. This best selling title has been repackaged by the ANA to provide you with key insights from the advertising industry. Keywords:Listed in: |
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