Building A Better Financial Relationship With Your Agencies

Description:

This ANA publication takes you through all the stages in managing money while maintaining the Advertiser/Agency relationship. The financial management of an Advertiser's account by its agency is one of the most difficult aspects of the Advertiser/Agency relationship. Money management is facilitated when the issue is addressed in the Advertiser/Agency agreement, and auditing is an essential component to ensure that an Advertiser's money is handled as intended. The easy-to-understand booklet was created for marketing executives with responsibilities for agency-related finance, operations, procurement and purchasing. It would also benefit your agencies and media buying firms and any consultants who assist you in the audit process.