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Selecting an Advertising Agency

by David Beals
Stanley Beals

ISBN: 978-1-56318-022-4
Publisher: Association of National Advertisers, Inc.
Copyright: © 2003 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States

Printed: 64 pages, 8.5" x 11", saddle-stitch binding, black and white interior ink

Description:

This book provides you with a step-by-step process on how to select an advertising agency that suits your company's creative philosophy and budget. In addition to helping you determine when to consider appointing a new agency Selecting an Advertising Agency provides valuable guidance to help you: •Define your advertising needs •Identify suitable agency candidates •Establish agency screening criteria •Narrow your choices •Evaluate agency presentations

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Business & Economics

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