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Marketing Communications Procurement: Building Value Through Best Practices

by J. Francisco Escobar

ISBN: 978-1-56318-092-7
Publisher: Association of National Advertisers, Inc.
Copyright: © 2005 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States

Printed: 34 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

Marketing Communications Procurement is a valuable resource for both procurement and client-facing agency personnel to bridge an "us versus them" mentality and begin to move their relationships to a "win-win" scenario. This book contains information on how to maintain successful relationships with stakeholders,how to debunk commonly held myths in your company about your respective roles.

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Business & Economics

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Lulu Sales Rank: 10,110

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