Guidelines for Advertiser/Agency Contracts

Description:

A solid contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract. Guidelines for Advertiser/Agency Contracts offers advertisers clear and concise advice on the three fundamental phrases of contract development: 1) Initial negotiation of terms, 2) drafting an Interim Letter of Understanding, 3) Final contract refinement. This guide concisely outlines the key aspects of a strong contract such as defining agency services and compensation, conducting annual reviews, and establishing agreements on ownership of materials and conflict standards. A sample contract is also included. Anyone responsible for agency relations will find this book an indispensable reference.