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New Products: The Next Big Marketing Revolution

by Robert S. Shulman

ISBN: 978-1-56318-076-7
Publisher: Association of National Advertisers, Inc.
Copyright: © 2006 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States

Printed: 50 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

Nine out of out of ten new products fail today. Why? Because marketers lack a defined, replicable, proven process that will allow them not only to introduce new products effectively, but efficiently, with the lowest possible cost. In this ground-breaking work; New Products: The Next Big Marketing Revolution, new product expert Robert S. Shulman, founder and CEO of Markitecture, lays out the scope of the problem in creating successful new products, and more importantly explains the process you need to follow to solve it.

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Business & Economics

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Lulu Sales Rank: 38,794

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