RSS Feed for most recent: ANA Marketing Knowledge Center http://www.ana.net/mkc Wed, 22 Feb 2012 21:24:51 -0500 Wed, 22 Feb 2012 21:24:51 -0500 According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend. http://www.ana.net/miccontent/show/id/kp-kantar-media-digital-beer Tue, 21 Feb 2012 00:00:00 -0500 This collection of data charts represents findings from the 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets. http://www.ana.net/miccontent/show/id/pp-recession-2012 Fri, 17 Feb 2012 00:00:00 -0500 This ANA Insight Brief contains case studies from ANA members, Walgreens and Toyota, as well as information on integrating radio with direct mail and the growth of online radio. http://www.ana.net/miccontent/show/id/ib-radio-dont-forget-about-me Fri, 17 Feb 2012 00:00:00 -0500 Find out how Arby's has been building its business with old fashioned television, supplemented with online video. http://www.ana.net/miccontent/show/id/p-taf-feb12-arbys Thu, 16 Feb 2012 00:00:00 -0500 Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers. http://www.ana.net/miccontent/show/id/s-taf-feb12-samsung Thu, 16 Feb 2012 00:00:00 -0500 A joint ANA/Forrester Research survey asked national advertisers about their attitudes towards television and video advertising and the impact new technologies will have on their advertising budgets. http://www.ana.net/miccontent/show/id/p-taf-feb12-ana-forrester-survey Thu, 16 Feb 2012 00:00:00 -0500 Featuring case studies from 3M, AT&T, and Seattle’s Best Coffee, this ANA Insight Brief addresses brand building, management, and protection in an interconnected world. http://www.ana.net/miccontent/show/id/ib_brand-building Wed, 15 Feb 2012 00:00:00 -0500 tk http://www.ana.net/miccontent/show/id/p-taf-feb12-madansky Wed, 15 Feb 2012 00:00:00 -0500 The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks. http://www.ana.net/miccontent/show/id/kp-dpaa-audience-metrics Wed, 15 Feb 2012 00:00:00 -0500 This Key Findings Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets. http://www.ana.net/miccontent/show/id/rr-key-findings-recession-2012 Wed, 15 Feb 2012 00:00:00 -0500 This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared. http://www.ana.net/miccontent/show/id/ib-shopper-marketing Wed, 15 Feb 2012 00:00:00 -0500 Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products. http://www.ana.net/miccontent/show/id/p-comww-0215-terracycle Wed, 15 Feb 2012 00:00:00 -0500 Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products. http://www.ana.net/miccontent/show/id/s-cre-dec10-terracycle Wed, 15 Feb 2012 00:00:00 -0500 Both sides of the industry discussed the potential for set-top box data to improve the way that television is planned, bought, sold, and evaluated. http://www.ana.net/miccontent/show/id/p-taf-feb12-abc-groupm Wed, 15 Feb 2012 00:00:00 -0500 Unilever, one of the largest global advertisers, delivered a candid opening keynote that defines the cross-platform video measurement challenge, identified the fundamental issues that must be confronted, and provided an overview of some collaborative solutions. http://www.ana.net/miccontent/show/id/p-taf-feb12-unilever Wed, 15 Feb 2012 00:00:00 -0500 Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm. http://www.ana.net/miccontent/show/id/ws-pro-215-councilofpublicrelationsfirms Wed, 15 Feb 2012 00:00:00 -0500 Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm. http://www.ana.net/miccontent/show/id/p-pro-215-councilofpublicrelationsfirms Wed, 15 Feb 2012 00:00:00 -0500 This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience. http://www.ana.net/miccontent/show/id/kp-dpaa-intel-lurie Tue, 14 Feb 2012 00:00:00 -0500 This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience. http://www.ana.net/miccontent/show/id/kp-dpaa-yahoo-baldwin Tue, 14 Feb 2012 00:00:00 -0500 This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience. http://www.ana.net/miccontent/show/id/kp-dpaa-dell Mon, 13 Feb 2012 00:00:00 -0500 Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade. http://www.ana.net/miccontent/show/id/kp-kantar-media-paid-search Mon, 13 Feb 2012 00:00:00 -0500 Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers. http://www.ana.net/miccontent/show/id/kp-yahoo-forget-mobile Mon, 13 Feb 2012 00:00:00 -0500 In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping. http://www.ana.net/miccontent/show/id/kp-oglivy-charmed Fri, 10 Feb 2012 00:00:00 -0500 Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile. http://www.ana.net/miccontent/show/id/s-ntec-feb12-reedsmith Thu, 09 Feb 2012 00:00:00 -0500 Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile. http://www.ana.net/miccontent/show/id/p-ntec-feb12-reedsmith Thu, 09 Feb 2012 00:00:00 -0500