RSS Feed for most recent: ANA Press Releases http://www.ana.net/about Sat, 25 May 2013 12:19:38 -0400 Sat, 25 May 2013 12:19:38 -0400 As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing programs. Open to ANA member companies, and sponsored by leading marketing analytics firm MarketShare, the award offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI. http://www.ana.net/content/show/id/25664 Wed, 15 May 2013 09:00:00 -0400 Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID http://www.ana.net/content/show/id/25544 Wed, 24 Apr 2013 01:00:00 -0400 A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey. http://www.ana.net/content/show/id/25385 Mon, 01 Apr 2013 01:30:00 -0400 The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligning the marketing organization with innovation ranked second and third. http://www.ana.net/content/show/id/25159 Mon, 04 Mar 2013 00:00:00 -0500 The ANA (Association of National Advertisers) has written to Minnesota Governor Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertising services http://www.ana.net/content/show/id/25105 Wed, 27 Feb 2013 00:00:00 -0500 The Association of National Advertiser’s Alliance for Family Entertainment (AFE), the consortium of almost 40 national advertisers who have brought to air some of the most popular family shows on television for more than a decade, and Overbrook Entertainment, the award-winning entertainment production company co-founded by two-time Academy Award nominee Will Smith and acclaimed film producer James Lassiter, are joining forces to find new TV programming through the 2013 America’s Newest Scriptwriter Contest. http://www.ana.net/content/show/id/25058 Thu, 21 Feb 2013 00:00:00 -0500 Concerned that the protections for both consumers and trademark owners currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to strongly improve those protections before rolling out any new top level domains. ANA’s reply comments noted that there was overwhelming support from a broad cross-section of industry for Limited Preventative Registrations (LPRs), which identified the LPR as “a critically necessary protection for brand owners.” http://www.ana.net/content/show/id/24936 Wed, 06 Feb 2013 00:00:00 -0500 A joint study focusing on identifying how marketers can organize to support business growth will be launched by ANA (Association of National Advertisers) and EffectiveBrands during the first quarter 2013. http://www.ana.net/content/show/id/24894 Thu, 31 Jan 2013 00:00:00 -0500 A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future. http://www.ana.net/content/show/id/24809 Tue, 15 Jan 2013 00:00:00 -0500 Concerned that the rights protections mechanisms currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs. ANA’s comments argue that a strong LPR mechanism is critical to addressing the serious problem of defensive registrations. http://www.ana.net/content/show/id/24811 Tue, 15 Jan 2013 00:00:00 -0500 The Association of National Advertisers (ANA) has joined with two other major industry groups to urge the U.S. Supreme Court to hear an appeal of a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009. http://www.ana.net/content/show/id/24582 Tue, 27 Nov 2012 00:00:00 -0500 The ANA (Association of National Advertisers) announced the winners of the 2012 Multicultural Excellence Awards at its recent Multicultural & Diversity Conference. http://www.ana.net/content/show/id/24480 Wed, 07 Nov 2012 00:00:00 -0500 The ANA (Association of National Advertisers) elected nine new marketing executives to its Board of Directors at its Annual Conference held in Orlando, Florida from October 10-13, and announced three new officers. http://www.ana.net/content/show/id/24303 Fri, 12 Oct 2012 08:30:00 -0400 Today the ANA (Association of National Advertisers) recognized the 2012 recipients of its Rising Marketing Stars award. These four new honorees were nominated by senior executives in their companies for having met several criteria. http://www.ana.net/content/show/id/24306 Thu, 11 Oct 2012 14:30:00 -0400 The 102nd Annual ANA (Association of National Advertisers) “Masters of Marketing” Conference began today. The theme of this year’s conference is Growth: Mastering Brands and Driving Results; it is ANA’s largest event to date. http://www.ana.net/content/show/id/24319 Thu, 11 Oct 2012 08:30:00 -0400 As the multicultural market continues to grow, 87 percent of marketers are either increasing or maintaining spending on all multicultural media compared to last year, according to an ANA (Association of National Advertisers) member survey. Additionally, 84 percent of multicultural marketers are growing or maintaining budgets specifically for newer media platforms. http://www.ana.net/content/show/id/24292 Thu, 04 Oct 2012 00:00:00 -0400 Today the Board of Directors for ANA (Association of National Advertisers) expressed profound disappointment with and strong opposition to Microsoft’s decision to implement ‘Do Not Track’ functionality in its Internet Explorer 10 browser by default. http://www.ana.net/content/show/id/24269 Mon, 01 Oct 2012 00:00:00 -0400 The Association of National Advertisers (ANA) has urged the U.S. Department of Commerce (DOC) to work within the Internet stakeholder processes of ICANN to advocate for a Do Not Sell registry at the upcoming ICANN Board meeting next month in Toronto. ANA’s letter is a follow-up to a meeting on September 4 that was hosted by DOC and the U.S. Patent and Trademark Office, to discuss additional protections at the second level for all new gTLDs. http://www.ana.net/content/show/id/24248 Thu, 27 Sep 2012 00:00:00 -0400 In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom The Neighbors, on September 26 at 9:30 p.m. (ET). http://www.ana.net/content/show/id/24239 Wed, 26 Sep 2012 00:00:00 -0400 The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012. http://www.ana.net/content/show/id/24203 Thu, 20 Sep 2012 00:00:00 -0400 The ANA (Association of National Advertisers) applauds the U.S. Court of Appeals for the District of Columbia Circuit for vacating the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising. The 2-1 decision of the Court of Appeals was announced on August 24th in the case of RJ Reynolds Tobacco Company v. FDA. http://www.ana.net/content/show/id/24107 Mon, 27 Aug 2012 00:00:00 -0400 Heralding the importance and need for a singular, consistent and seamless commercial asset identification process, the ANA (Association of National Advertisers) Board of Directors announced its unanimous endorsement of Ad-ID as the standard for digital advertising coding. The ANA board wants the marketing ecosystem to embrace Ad-ID as the industry standard no later than January 1, 2014. http://www.ana.net/content/show/id/23995 Wed, 01 Aug 2012 00:00:00 -0400 The Association of National Advertisers (ANA) has written to Akram Atallah, Interim Chief Executive Officer of the Internet Corporation for Assigned Names and Numbers (ICANN) asking for the public comment window on applications for new generic top level domains (gTLDs) to be extended. http://www.ana.net/content/show/id/23985 Mon, 30 Jul 2012 00:00:00 -0400 A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S. marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser. http://www.ana.net/content/show/id/23929 Mon, 16 Jul 2012 00:00:00 -0400 Marketers’ use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey. http://www.ana.net/content/show/id/23915 Mon, 16 Jul 2012 00:00:00 -0400