RSS Feed for most recent: ANA Press Releases http://www.ana.net/about Wed, 22 Feb 2012 21:33:43 -0500 Wed, 22 Feb 2012 21:33:43 -0500 A joint ANA (Association of National Advertisers) and Forrester Research, Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared to 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. http://www.ana.net/content/show/id/22959 Thu, 16 Feb 2012 00:00:00 -0500 Today, the ANA (Association of National Advertisers) announced the transition of the advertising industry’s current analog commercial slate into a digital one. The standardized descriptive information about ads makes the matching of commercial messages to content and consumers easier and more efficient than ever. This advancement signals the end of the analog commercial slate, which has identified commercials for more than 30 years. http://www.ana.net/content/show/id/22960 Thu, 16 Feb 2012 00:00:00 -0500 A very broad coalition of 166 companies and industry groups, representing virtually every sector of the online global marketplace, today notified ICANN of their strong support for a “Do Not Sell” registry as part of ICANN’s Top Level Domain (TLD) expansion program. http://www.ana.net/content/show/id/22883 Fri, 03 Feb 2012 00:00:00 -0500 More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used. http://www.ana.net/content/show/id/22844 Mon, 23 Jan 2012 00:00:00 -0500 The ANA Alliance for Family Entertainment named Megan Angelo the winner of its first annual writers contest. The Alliance, comprised of 40 national advertisers, gave aspiring unrepresented writers the opportunity to write original, half-hour comedy scripts depicting modern family life. http://www.ana.net/content/show/id/22840 Sun, 22 Jan 2012 00:00:00 -0500 The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. http://www.ana.net/content/show/id/22837 Fri, 20 Jan 2012 00:00:00 -0500 The Association of National Advertisers (ANA) has urged the National Telecommunications and Information Administration (NTIA) to support ANA’s proposal to address specific concerns about ICANN’s Top Level Domain (TLD) expansion program. http://www.ana.net/content/show/id/22806 Wed, 11 Jan 2012 00:00:00 -0500 The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012. http://www.ana.net/content/show/id/22757 Mon, 09 Jan 2012 00:00:00 -0500 The Association of National Advertisers (ANA), the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised two Congressmen, Bob Goodlatte, Chairman, House Judiciary Committee's Subcommittee on Intellectual Property, Competition and the Internet, and Howard Berman, Ranking Member, House Committee on Foreign Affairs, for sending an unequivocal letter to John Bryson, Secretary, Department of Commerce. The Goodlatte-Berman letter urges the DOC to take all steps necessary to encourage ICANN to undertake further evaluation and review before expanding the number of generic top-level domains (gTLDs) under ICANN's plan, set to begin January 12, 2012. http://www.ana.net/content/show/id/22671 Tue, 20 Dec 2011 00:00:00 -0500 The Association of National Advertisers (ANA) , the leader of the 160-member Coalition for Responsible Internet Domain Oversight (CRIDO), today praised the Federal Trade Commission (FTC) for sending a detailed, 15-page letter to ICANN’s Chairman of the Board of Directors, Dr. Stephen D. Crocker, and its President and CEO, Rod Beckstrom, expressing major concerns regarding ICANN’s plan to greatly expand generic top-level domains (gTLDs), starting January 12, 2012. The letter specifically highlights “the potential for significant consumer harm resulting from the unprecedented increase in gTLDs.” http://www.ana.net/content/show/id/22658 Mon, 19 Dec 2011 00:00:00 -0500 The Association of National Advertisers (ANA) told the Subcommittee on Communications and Technology of the House Energy and Commerce Committee today that ICANN’s plan for an unlimited expansion of the generic Top Level Domain (TLD) Name program is a “reckless experiment” that would seriously threaten both businesses and consumers in the online marketplace. http://www.ana.net/content/show/id/22653 Wed, 14 Dec 2011 00:00:00 -0500 The Association of National Advertisers (ANA) told the Senate Commerce Committee today that ICANN’s plan for an unlimited expansion of the generic Top Level Domain (TLD) Name program is a “reckless experiment” that would seriously threaten both businesses and consumers in the online marketplace. http://www.ana.net/content/show/id/22603 Thu, 08 Dec 2011 00:00:00 -0500 The Association of National Advertisers (ANA) has filed a “friend of the court” brief with the U.S. District Court for the District of Columbia, urging the court to permanently enjoin enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising. http://www.ana.net/content/show/id/22438 Tue, 22 Nov 2011 00:00:00 -0500 Six major marketers, including the world’s largest retailer and the second-largest food company, have joined CRIDO, the Coalition for Responsible Internet Domain Oversight, which is opposing ICANN’s Top Level Domain (TLD) Expansion program. http://www.ana.net/content/show/id/22399 Thu, 17 Nov 2011 00:00:00 -0500 A new white paper on Agency Trading Desks published by ANA (Association of National Advertisers) will help educate marketers about this emerging audience purchasing model. http://www.ana.net/content/show/id/22369 Mon, 14 Nov 2011 00:00:00 -0500 Eighty-seven major national and international business associations and companies have joined forces with the ANA (Association of National Advertisers), forming the Coalition for Responsible Internet Domain Oversight(CRIDO) to oppose the rollout of ICANN’s top-level domain expansion program. http://www.ana.net/content/show/id/22351 Thu, 10 Nov 2011 00:00:00 -0500 The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron. http://www.ana.net/content/show/id/22330 Tue, 08 Nov 2011 00:00:00 -0500 The Association of National Advertisers (ANA) “enthusiastically supports” the U.S. District Court for the District of Columbia’s decision to issue a preliminary injunction blocking the enforcement of the FDA Rule requiring graphic new warnings on all tobacco products and advertising. http://www.ana.net/content/show/id/22325 Tue, 08 Nov 2011 00:00:00 -0500 A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased. Television is still the top media platform for advertisers. http://www.ana.net/content/show/id/22187 Mon, 24 Oct 2011 09:00:00 -0400 The membership of the ANA (Association of National Advertisers) elected 12 new marketing industry leaders to its Board of Directors at its Annual "Masters of Marketing" Conference held in Phoenix, Arizona from October 20-23, 2011. http://www.ana.net/content/show/id/22188 Sat, 22 Oct 2011 11:00:00 -0400 Phoenix, AZ - October 22, 2011 - The ANA (Association of National Advertisers) today recognized four new Rising Marketing Stars from member companies. These individuals were nominated by senior executives in their companies. http://www.ana.net/content/show/id/22190 Sat, 22 Oct 2011 11:00:00 -0400 The ANA (Association of National Advertisers) convened its 101st "Masters of Marketing" Annual Conference today. This year's event, themed Growth: Mastering Brands and Driving Results, is the ANA's largest ever, with 1,700 registered attendees. In his opening keynote, ANA President and CEO Bob Liodice identified a powerful array of industry initiatives that underscored the importance of the ten tenets of the ANA Marketers' Constitution. He also introduced - and urged attendees to sign - the 'First Amendment to the Constitution,' a statement avowing the industry's united opposition to ICANN's proposed top-level domain expansion program. http://www.ana.net/content/show/id/22189 Fri, 21 Oct 2011 11:00:00 -0400 The ANA (Association of National Advertisers) told Congress today that the food marketing proposal released by the Interagency Working Group (IWG) on April 28th is “radical, seriously flawed, could be economically disastrous and should be formally withdrawn.” http://www.ana.net/content/show/id/22140 Wed, 12 Oct 2011 00:00:00 -0400 Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years, according to the latest study of newer media by the ANA (Association of National Advertisers), http://www.ana.net/content/show/id/22121 Mon, 10 Oct 2011 00:00:00 -0400 The ANA (Association of National Advertisers) is asking the Internet Corporation for Assigned Names and Numbers (ICANN) to conduct a thorough and proactive review of both the TLD Program and the broader conflicts of interest and ethics policies for the organization so that ICANN can reclaim its legitimacy as an Internet governance body. http://www.ana.net/content/show/id/22082 Tue, 04 Oct 2011 00:00:00 -0400