http://www.ana.net/events2/alleventschedule ANA Calendar of Events Thu, 15 May 2008 00:37:22 -0400 Thu, 15 May 2008 00:37:22 -0400 http://www.ana.net/events/regionalmtg/RMC-MAY08 http://www.ana.net/events/regionalmtg/RMC-MAY08 Thu, 15 May 2008 00:00:00 -0400 Central Region Brand Building Workshop http://www.ana.net/committees/commmtg/SPEV-MAY08 http://www.ana.net/committees/commmtg/SPEV-MAY08 Fri, 16 May 2008 00:00:00 -0400 The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. http://www.ana.net/committees/commmtg/RES-MAY08 http://www.ana.net/committees/commmtg/RES-MAY08 Tue, 20 May 2008 00:00:00 -0400 The Research Committee covers advertising and marketing research and since early 2004 its focus has been on using research to innovate--to bring new processes, new products, and new ideas to ANA member companies. http://www.ana.net/committees/commmtg/SMTT-MAY08 http://www.ana.net/committees/commmtg/SMTT-MAY08 Wed, 21 May 2008 00:00:00 -0400 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/events/conferencemtg/IMC-MAY08 http://www.ana.net/events/conferencemtg/IMC-MAY08 Thu, 29 May 2008 00:00:00 -0400 http://www.ana.net/committees/commmtg/MULT-JUN08 http://www.ana.net/committees/commmtg/MULT-JUN08 Wed, 04 Jun 2008 00:00:00 -0400 The Multicultural Marketing Committee recognizes the dramatic growth of America ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts. http://www.ana.net/committees/commmtg/AGEN-JUL08 http://www.ana.net/committees/commmtg/AGEN-JUL08 Wed, 11 Jun 2008 00:00:00 -0400 The Agency Relations Committee explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, interactive, etc.). http://www.ana.net/events/regionalmtg/RME-JUN08 http://www.ana.net/events/regionalmtg/RME-JUN08 Tue, 17 Jun 2008 00:00:00 -0400 ANA Eastern Region Brand Building Workshop http://www.ana.net/careers/trainingclass/ARL-JUNE08 http://www.ana.net/careers/trainingclass/ARL-JUNE08 Wed, 18 Jun 2008 00:00:00 -0400 Your agencies can be your greatest marketing allies or your biggest headaches. Learn how to get the best agency people on your account, be your agency best client and motivate your agencies to deliver big ideas to build your business profitably. Take the mystery out of managing agencies and learn how to balance great agency work, remuneration practices and client behavior from this interactive workshop also providing best practice exchange with other clients attending. http://www.ana.net/careers/trainingclass/DM-JUN08 http://www.ana.net/careers/trainingclass/DM-JUN08 Wed, 18 Jun 2008 00:00:00 -0400 To effectively reach an ever- growing connected audience you need to understand the tools and tactics that go beyond a simple "web site & banners" Internet strategy. Those are price-of- entry. In this session, participants will learn the latest trends in consumer behavior and technology, and the latest thinking on usability and information architecture. Through case studies, they will explore the latest strategies and tactics for engaging consumers. Armed with this knowledge, they'll then work in teams to practice these ideas in a real-world case that they'll review with other participants. http://www.ana.net/committees/commmtg/LAW-JUN08 http://www.ana.net/committees/commmtg/LAW-JUN08 Wed, 18 Jun 2008 00:00:00 -0400 The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices. http://www.ana.net/careers/trainingclass/CSP-JUN08 http://www.ana.net/careers/trainingclass/CSP-JUN08 Thu, 19 Jun 2008 00:00:00 -0400 Successful advertising campaigns are built on creative concepts driven by strategic marketing objectives. This marketing training program examines the entire creative management process, from understanding the competitive landscape and writing a positioning statement to leveraging customer insights and producing award-winning marketing campaigns. http://www.ana.net/careers/trainingclass/DMB-JUNE08 http://www.ana.net/careers/trainingclass/DMB-JUNE08 Thu, 19 Jun 2008 00:00:00 -0400 UPDATED AS OF APRIL 2008 Direct marketing is a unique way of viewing the world of communications and commerce for three reasons: 1. We engage our consumer in an interactive conversation 2. The goal is action 3. It is measurable and accountable http://www.ana.net/careers/trainingclass/MPD-JUN08 http://www.ana.net/careers/trainingclass/MPD-JUN08 Thu, 19 Jun 2008 00:00:00 -0400 Through best practice examples, this course reviews how marketers from all disciplines, from B to B, to B to C, to Technology are using a variety of innovative tactics to achieve their marketing objectives and break through the clutter: from consumer promotion to internet marketing, to media vehicles, direct marketing, trade/intermediary programs, in-store merchandising, public relations, and viral marketing. The course reviews all the elements of a thorough marketing plan, walks participants through a marketing plan template they can apply to their businesses, and reviews available metrics for evaluating and improving a wide range of marketing plan programs. http://www.ana.net/careers/trainingclass/MS-JUN08 http://www.ana.net/careers/trainingclass/MS-JUN08 Thu, 19 Jun 2008 00:00:00 -0400 To reach increasingly fragmented audiences, you must understand today changing media landscape. Through dynamic group interaction and case studies, this course will offer you vital insights into the current media planning and buying environment. You will explore the different media available and learn how to make cost-effective, high- impact decisions. http://www.ana.net/careers/trainingclass/LFA-APR08 http://www.ana.net/careers/trainingclass/LFA-APR08 Tue, 24 Jun 2008 00:00:00 -0400 There is no description for this event. http://www.ana.net/committees/commmtg/MED-JUN08 http://www.ana.net/committees/commmtg/MED-JUN08 Wed, 25 Jun 2008 00:00:00 -0400 There is no description for this event. http://www.ana.net/committees/commmtg/AFM-JUN08 http://www.ana.net/committees/commmtg/AFM-JUN08 Thu, 26 Jun 2008 00:00:00 -0400 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/events/conferencemtg/MAC-JUL08 http://www.ana.net/events/conferencemtg/MAC-JUL08 Sun, 13 Jul 2008 00:00:00 -0400 http://www.ana.net/committees/commmtg/AGWC-JUL08 http://www.ana.net/committees/commmtg/AGWC-JUL08 Wed, 16 Jul 2008 00:00:00 -0400 The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. http://www.ana.net/events/regionalmtg/RMC-JUL08 http://www.ana.net/events/regionalmtg/RMC-JUL08 Wed, 16 Jul 2008 00:00:00 -0400 There is no description for this event. http://www.ana.net/committees/commmtg/BRAN-JUL08 http://www.ana.net/committees/commmtg/BRAN-JUL08 Tue, 22 Jul 2008 00:00:00 -0400 The Brand Management Committee explores all facets of cultivating, managing and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent Brand vision, positioning and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities. http://www.ana.net/committees/commmtg/B2B-JUL08 http://www.ana.net/committees/commmtg/B2B-JUL08 Thu, 24 Jul 2008 00:00:00 -0400 The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client / agency relationships and measurement. http://www.ana.net/committees/commmtg/MFWC-JUL08 http://www.ana.net/committees/commmtg/MFWC-JUL08 Tue, 29 Jul 2008 00:00:00 -0400 The West Coast Marketing Financial Management & Procurement Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. http://www.ana.net/committees/commmtg/TEL-AUG08 http://www.ana.net/committees/commmtg/TEL-AUG08 Tue, 05 Aug 2008 00:00:00 -0400 Meeting notes for the 01/24/07 Telephone Directory Committee Meeting. http://www.ana.net/committees/commmtg/SMTT-AUG08 http://www.ana.net/committees/commmtg/SMTT-AUG08 Wed, 06 Aug 2008 00:00:00 -0400 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/events/regionalmtg/RME-AUG08 http://www.ana.net/events/regionalmtg/RME-AUG08 Thu, 07 Aug 2008 00:00:00 -0400 ANA Eastern Region Brand Building Workshop http://www.ana.net/committees/commmtg/MED-AUG08 http://www.ana.net/committees/commmtg/MED-AUG08 Tue, 19 Aug 2008 00:00:00 -0400 There is no description for this event. http://www.ana.net/committees/commmtg/NTEC-SEP08 http://www.ana.net/committees/commmtg/NTEC-SEP08 Wed, 10 Sep 2008 00:00:00 -0400 Meeting notes for the March 14th Emerging Technologies & Communications Committee meeting that took place at TiVo. http://www.ana.net/careers/trainingclass/ARL-SEPT08 http://www.ana.net/careers/trainingclass/ARL-SEPT08 Mon, 15 Sep 2008 00:00:00 -0400 Your agencies can be your greatest marketing allies or your biggest headaches. Learn how to get the best agency people on your account, be your agency best client and motivate your agencies to deliver big ideas to build your business profitably. Take the mystery out of managing agencies and learn how to balance great agency work, remuneration practices and client behavior from this interactive workshop also providing best practice exchange with other clients attending. http://www.ana.net/careers/trainingclass/MCP-SEPT08 http://www.ana.net/careers/trainingclass/MCP-SEPT08 Mon, 15 Sep 2008 00:00:00 -0400 Although technologies constantly change, the cost of production continues to rise regardless of the technology employed to produce commercials. The issue at hand is what can be done to offset these omnipresent cost increases or at the very least contain costs. This issue is not one, however, that can be addressed in isolation. It is, in fact, inextricably intertwined with the advertising creative process. http://www.ana.net/careers/trainingclass/MFI-SEP08 http://www.ana.net/careers/trainingclass/MFI-SEP08 Mon, 15 Sep 2008 00:00:00 -0400 Marketing plans must be financially sound in order to contribute to the bottom line. This one-day marketing training program provides a framework for analyzing the financial impact of marketing decisions in such areas as pricing, advertising and sales. It also presents a basic financial vocabulary to help improve your communications with financial and senior managers. http://www.ana.net/careers/trainingclass/BMB-SEP08 http://www.ana.net/careers/trainingclass/BMB-SEP08 Tue, 16 Sep 2008 00:00:00 -0400 For most organizations, their brands are their single most valuable asset. This exciting and highly regarded two-day program presents systematic approaches to developing and implementing successful brand strategies. The contents of the program are based on what we currently know about brands from research in companies and universities. Many concepts and approaches for managing brands are explained and illustrated with numerous vivid examples and case histories from practice. The program focuses on the application of these concepts and techniques to the brand management issues faced by the participants in the program. http://www.ana.net/careers/trainingclass/DMB-SEPT08 http://www.ana.net/careers/trainingclass/DMB-SEPT08 Tue, 16 Sep 2008 00:00:00 -0400 UPDATED AS OF APRIL 2008 Direct marketing is a unique way of viewing the world of communications and commerce for three reasons: 1. We engage our consumer in an interactive conversation 2. The goal is action 3. It is measurable and accountable http://www.ana.net/careers/trainingclass/MPD-SEP08 http://www.ana.net/careers/trainingclass/MPD-SEP08 Tue, 16 Sep 2008 00:00:00 -0400 Through best practice examples, this course reviews how marketers from all disciplines, from B to B, to B to C, to Technology are using a variety of innovative tactics to achieve their marketing objectives and break through the clutter: from consumer promotion to internet marketing, to media vehicles, direct marketing, trade/intermediary programs, in-store merchandising, public relations, and viral marketing. The course reviews all the elements of a thorough marketing plan, walks participants through a marketing plan template they can apply to their businesses, and reviews available metrics for evaluating and improving a wide range of marketing plan programs. http://www.ana.net/careers/trainingclass/MS-SEPT08 http://www.ana.net/careers/trainingclass/MS-SEPT08 Tue, 16 Sep 2008 00:00:00 -0400 To reach increasingly fragmented audiences, you must understand today changing media landscape. Through dynamic group interaction and case studies, this course will offer you vital insights into the current media planning and buying environment. You will explore the different media available and learn how to make cost-effective, high- impact decisions. http://www.ana.net/careers/trainingclass/PS-SEP08 http://www.ana.net/careers/trainingclass/PS-SEP08 Tue, 16 Sep 2008 00:00:00 -0400 Effective and powerful brand promotions have become integral tools for many brands to create competitive advantages in the marketplace. This seminar provides a comprehensive understanding of the brand promotion development process, imparting practical knowledge on objective and strategy development and the planning and execution of product. service and trade promotions. http://www.ana.net/committees/commmtg/SPEV-SEP08 http://www.ana.net/committees/commmtg/SPEV-SEP08 Tue, 16 Sep 2008 00:00:00 -0400 The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. http://www.ana.net/committees/commmtg/LAW-SEP08 http://www.ana.net/committees/commmtg/LAW-SEP08 Wed, 17 Sep 2008 00:00:00 -0400 The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices. http://www.ana.net/committees/commmtg/MKAC-SEP08 http://www.ana.net/committees/commmtg/MKAC-SEP08 Thu, 18 Sep 2008 00:00:00 -0400 Marketing Accountability Committee will focus on the use of appropriate brand and sales metrics to optimize expenditure choices and increase marketing effectiveness. Approaches marketers can use to provide greater oversight and achieve credibility for the organization marketing efforts will be covered. http://www.ana.net/committees/commmtg/TV-SEP08 http://www.ana.net/committees/commmtg/TV-SEP08 Tue, 23 Sep 2008 00:00:00 -0400 The Television Advertising Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to broadcasters, television trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/MUTI-OCT08 http://www.ana.net/committees/commmtg/MUTI-OCT08 Wed, 01 Oct 2008 00:00:00 -0400 The Multicultural Marketing Committee recognizes the dramatic growth of America ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts. http://www.ana.net/committees/commmtg/AFM-OCT08 http://www.ana.net/committees/commmtg/AFM-OCT08 Thu, 02 Oct 2008 00:00:00 -0400 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/committees/commmtg/MFWC-OCT08 http://www.ana.net/committees/commmtg/MFWC-OCT08 Tue, 07 Oct 2008 00:00:00 -0400 The West Coast Marketing Financial Management & Procurement Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. http://www.ana.net/events/conferencemtg/ANC-OCT08 http://www.ana.net/events/conferencemtg/ANC-OCT08 Thu, 16 Oct 2008 00:00:00 -0400 The Masters of Marketing is the premiere event for senior marketers and chief marketing officers. This conference is a unique opportunity to engage with the "masters" of our profession - the thought leaders in our community who are driving our profession forward. The annual conference provides the leadership and industry influence to open up new possibilities to lead our community. The 2008 Masters of Marketing Conference will be held October 16-19, 2008 at the Ritz-Carlton in Grande Lakes, Orlando, FL. http://www.ana.net/committees/commmtg/PRIN-SEP08 http://www.ana.net/committees/commmtg/PRIN-SEP08 Thu, 23 Oct 2008 00:00:00 -0400 The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium â€" magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/RES-NOV08 http://www.ana.net/committees/commmtg/RES-NOV08 Tue, 28 Oct 2008 00:00:00 -0400 The Research Committee covers advertising and marketing research and since early 2004 its focus has been on using research to innovate--to bring new processes, new products, and new ideas to ANA member companies. http://www.ana.net/committees/commmtg/BRAN-OCT08 http://www.ana.net/committees/commmtg/BRAN-OCT08 Wed, 29 Oct 2008 00:00:00 -0400 The Brand Management Committee explores all facets of cultivating, managing and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent Brand vision, positioning and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities. http://www.ana.net/committees/commmtg/MED-NOV08 http://www.ana.net/committees/commmtg/MED-NOV08 Thu, 06 Nov 2008 00:00:00 -0500 There is no description for this event. http://www.ana.net/careers/trainingclass/ARL-NOV08 http://www.ana.net/careers/trainingclass/ARL-NOV08 Mon, 10 Nov 2008 00:00:00 -0500 Your agencies can be your greatest marketing allies or your biggest headaches. Learn how to get the best agency people on your account, be your agency best client and motivate your agencies to deliver big ideas to build your business profitably. Take the mystery out of managing agencies and learn how to balance great agency work, remuneration practices and client behavior from this interactive workshop also providing best practice exchange with other clients attending. http://www.ana.net/careers/trainingclass/MFI-NOV08 http://www.ana.net/careers/trainingclass/MFI-NOV08 Mon, 10 Nov 2008 00:00:00 -0500 Marketing plans must be financially sound in order to contribute to the bottom line. This one-day marketing training program provides a framework for analyzing the financial impact of marketing decisions in such areas as pricing, advertising and sales. It also presents a basic financial vocabulary to help improve your communications with financial and senior managers. http://www.ana.net/careers/trainingclass/CSP-NOV08 http://www.ana.net/careers/trainingclass/CSP-NOV08 Tue, 11 Nov 2008 00:00:00 -0500 Successful advertising campaigns are built on creative concepts driven by strategic marketing objectives. This marketing training program examines the entire creative management process, from understanding the competitive landscape and writing a positioning statement to leveraging customer insights and producing award-winning marketing campaigns. http://www.ana.net/careers/trainingclass/IMC-NOV08 http://www.ana.net/careers/trainingclass/IMC-NOV08 Tue, 11 Nov 2008 00:00:00 -0500 Online or off-line, integrated marketing communications is about much more than mix-and match media planning. This marketing training program teaches how to develop a comprehensive integrated marketing communications plan. Working in teams, participants will learn to use integrated marketing communications across functions. http://www.ana.net/careers/trainingclass/MR-NOV08 http://www.ana.net/careers/trainingclass/MR-NOV08 Tue, 11 Nov 2008 00:00:00 -0500 The goal of this course is to facilitate the marketer understanding and use of market research as a means to improve decision making both for risk reduction and opportunity identification. http://www.ana.net/careers/trainingclass/MS-NOV08 http://www.ana.net/careers/trainingclass/MS-NOV08 Tue, 11 Nov 2008 00:00:00 -0500 To reach increasingly fragmented audiences, you must understand today changing media landscape. Through dynamic group interaction and case studies, this course will offer you vital insights into the current media planning and buying environment. You will explore the different media available and learn how to make cost-effective, high- impact decisions. http://www.ana.net/careers/trainingclass/PS-NOV08 http://www.ana.net/careers/trainingclass/PS-NOV08 Tue, 11 Nov 2008 00:00:00 -0500 Effective and powerful brand promotions have become integral tools for many brands to create competitive advantages in the marketplace. This seminar provides a comprehensive understanding of the brand promotion development process, imparting practical knowledge on objective and strategy development and the planning and execution of product. service and trade promotions. http://www.ana.net/committees/commmtg/IMC-NOVE08 http://www.ana.net/committees/commmtg/IMC-NOVE08 Wed, 12 Nov 2008 00:00:00 -0500 The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. It will explore various approaches for developing the most effective IMC strategies and then tailor the tactics necessary to successfully implement them. http://www.ana.net/committees/commmtg/B2B-NOV08 http://www.ana.net/committees/commmtg/B2B-NOV08 Thu, 13 Nov 2008 00:00:00 -0500 The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client / agency relationships and measurement. http://www.ana.net/committees/commmtg/NTTV-NOV08 http://www.ana.net/committees/commmtg/NTTV-NOV08 Wed, 19 Nov 2008 00:00:00 -0500 There is no description for this event. http://www.ana.net/committees/commmtg/PRIN-NOV08 http://www.ana.net/committees/commmtg/PRIN-NOV08 Thu, 20 Nov 2008 00:00:00 -0500 The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium â€" magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/PROD-DEC08 http://www.ana.net/committees/commmtg/PROD-DEC08 Tue, 02 Dec 2008 00:00:00 -0500 The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee primary focus is on television production, other media are covered as well. http://www.ana.net/committees/commmtg/AGEN-DEC08 http://www.ana.net/committees/commmtg/AGEN-DEC08 Wed, 03 Dec 2008 00:00:00 -0500 The Agency Relations Committee explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, interactive, etc.). http://www.ana.net/committees/commmtg/AFM-DEC08 http://www.ana.net/committees/commmtg/AFM-DEC08 Thu, 04 Dec 2008 00:00:00 -0500 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/committees/commmtg/AGWC-DEC08 http://www.ana.net/committees/commmtg/AGWC-DEC08 Tue, 09 Dec 2008 00:00:00 -0500 The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. http://www.ana.net/committees/commmtg/SMTT-DEC08 http://www.ana.net/committees/commmtg/SMTT-DEC08 Wed, 10 Dec 2008 00:00:00 -0500 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/committees/commmtg/SPEV-DEC08 http://www.ana.net/committees/commmtg/SPEV-DEC08 Thu, 11 Dec 2008 00:00:00 -0500 The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.