http://www.ana.net/news/allnews/7/14 Sat, 04 Jul 2009 12:16:06 -0400 Sat, 04 Jul 2009 12:16:06 -0400 http://www.ana.net/news/content/1801 http://www.ana.net/news/content/1801 Wed, 01 Jul 2009 16:50:48 -0400 A group of the nation largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information. http://www.ana.net/news/content/1776 http://www.ana.net/news/content/1776 Thu, 18 Jun 2009 00:00:00 -0400 The nation largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs. Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee. http://www.ana.net/news/content/1771 http://www.ana.net/news/content/1771 Tue, 16 Jun 2009 00:00:00 -0400 The law’s ban on outdoor advertising within 1,000 feet of schools and playgrounds would effectively outlaw legal advertising in many cities, critics of the prohibition said. And restricting stores and many forms of print advertising to black-and-white text, as the law specifies, would interfere with legitimate communication to adults, tobacco companies and advertising groups said in letters to Congress and interviews over the last week. Opponents of the new strictures, including the Association of National Advertisers and the American Civil Liberties Union, predict that federal courts will throw out the new marketing restrictions. They say, for example, a 2001 Supreme Court decision struck down a Massachusetts rule that had imposed a similar ban on advertising within 1,000 feet of schools. http://www.ana.net/news/content/1772 http://www.ana.net/news/content/1772 Tue, 16 Jun 2009 00:00:00 -0400 We need your immediate assistance to protect the deductibility of marketing costs under the federal tax code. We have been informed that the United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform. The proposal would deny the business expense deduction for the cost of marketing prescription drug products to consumers. While the immediate target is the pharmaceutical industry, this proposal raises very serious threats for the deductibility of marketing costs for all other products and services. The Senate Finance Committee is working swiftly to develop a package of revenue raisers to offset the costs of health care reform. ADVERTISING DEDUCTIBILITY MUST NOT BE PART OF THAT PACKAGE! http://www.ana.net/news/content/1767 http://www.ana.net/news/content/1767 Tue, 09 Jun 2009 00:00:00 -0400 HUMANITAS President John Wells and Barbara Bacci Mirque, Executive Vice President of the Association of National Advertisers (ANA) Alliance for Family Entertainment, jointly announced a Content Development Fund (the fund) for television and digital projects. The announcement was made at the fifth annual ANA Alliance for Family Entertainment Symposium at the Paley Center for Media in Beverly Hills, Calif. http://www.ana.net/news/content/1750 http://www.ana.net/news/content/1750 Thu, 28 May 2009 00:00:00 -0400 Two-thirds of marketers have shifted their emphasis to more short-term strategies in the last six months, a clear response to current economic conditions, finds a new study conducted by the ANA (Association of National Advertisers) in partnership with marketing services firm ‘mktg.' http://www.ana.net/news/content/1746 http://www.ana.net/news/content/1746 Wed, 27 May 2009 00:00:00 -0400 The ANA/4A Joint Policy Committee on Broadcast Talent Union Relations (JPC) enthusiastically welcomed ratification of a new Commercials Contract by rank and file members of the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA). JPC leadership cited the spirit of collaboration that characterized the union negotiations, which produced a comprehensive new agreement - retroactively effective from April 1, 2009 - that includes a modest wage hike for performers over the next three years and a commitment to conduct a comprehensive pilot study of an entirely new compensation model based on gross rating points. http://www.ana.net/news/content/1754 http://www.ana.net/news/content/1754 Thu, 21 May 2009 00:00:00 -0400 In an effort to protect young people and regulate the tobacco industry, federal lawmakers, unfortunately, are about to act on a sweeping piece of legislation that we believe directly violates the First Amendment and severely threatens commercial speech protections long upheld by the U.S. Supreme Court. http://www.ana.net/news/content/1723 http://www.ana.net/news/content/1723 Tue, 05 May 2009 00:00:00 -0400 The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year awards will feature a new category highlighting exceptional work in radio advertising. Winners will be announced at the ANA 11th Annual Multicultural Marketing and Diversity Conference, October 4-6 in Phoenix, AZ. http://www.ana.net/news/content/1705 http://www.ana.net/news/content/1705 Fri, 24 Apr 2009 00:00:00 -0400 Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media. To build on those findings, a new study was conducted to specifically address the integration of traditional and digital media. This research involved 294 marketers conducted by the ANA (Association of National Advertisers) and the 4A (American Association of Advertising Agencies), in partnership with Bellwether Leadership Research & Development. It indicates that marketers and agencies are facing challenges both within their own organizations, and with their partners, during the integration process. The majority of client-side marketers (59 percent) are satisfied with their company progress with the integration of digital media (Internet, mobile, widgets, social media) and traditional media (TV, radio, print). However, the greatest challenge for marketers is the lack of metrics to properly allocate the mix of traditional and digital media. On the agency side, the key finding and frustration is that clients do not understand how customers use digital media. http://www.ana.net/news/content/1675 http://www.ana.net/news/content/1675 Thu, 19 Mar 2009 00:00:00 -0400 Ad-ID today announced the "Radio Accountability Initiative," which was endorsed by the Radio Advertising Bureau (RAB) at its RAB `09 conference. Harold S. Geller, senior vice president, cross-industry workflow, 4A's, and managing director, Ad-ID LLC, announced the initiative during a panel discussion entitled "Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow." The Initiative will address accountability and distribution platforms that ensure the right commercials get on the right stations. http://www.ana.net/news/content/1656 http://www.ana.net/news/content/1656 Tue, 10 Mar 2009 00:00:00 -0400 Read full posting for details. http://www.ana.net/news/content/1657 http://www.ana.net/news/content/1657 Tue, 10 Mar 2009 00:00:00 -0400 The advertising and marketing business is facing a Christopher Columbus moment this year, with serious threats on a broad range of issues, and no horizon in sight. While the new Administration is likely to favor government regulation of how marketers tout their products and to whom, this economic downturn is the worst time to put shackles on advertising, says Dan Jaffe, EVP, government relations at the Association of National Advertisers (ANA.) http://www.ana.net/news/content/1648 http://www.ana.net/news/content/1648 Wed, 04 Mar 2009 00:00:00 -0500 Today the Association of National Advertisers (ANA), American Association of Advertising Agencies (AAAA) and American Advertising Federation (AAF) submitted a detailed letter to Members of the House Energy and Commerce Committee expressing their strong opposition to H.R. 1256, the "Family Smoking Prevention and Tobacco Control Act." The bill, introduced by the Committee Chairman, Congressman Henry Waxman (D-CA), and expected to be marked up in the House today, proposes the most severe restrictions on the marketing of a legal product in U.S. History. http://www.ana.net/news/content/1630 http://www.ana.net/news/content/1630 Fri, 13 Feb 2009 00:00:00 -0500 NEW YORK, NY, (February 12, 2009) - Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first time the entire marketing and media industry has come together to develop a cohesive and far-reaching self-regulatory effort for interactive advertising. The associations are the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort. http://www.ana.net/news/content/1631 http://www.ana.net/news/content/1631 Fri, 13 Feb 2009 00:00:00 -0500 At Thursday TV & Everything Video Forum, Unilever VP of American media, Luis Di Como, told the crowd that in the spirit of the times, he would give three speeches for the price of one. That comic bit aligned with his broader theme: If marketers want to save money, they need to create partnerships that transcend the up-front orientation around the 30-second spot, and they need to remember what people have cared about for eons: a good story. http://www.ana.net/news/content/1622 http://www.ana.net/news/content/1622 Tue, 10 Feb 2009 00:00:00 -0500 New York, NY, February 10, 2009 - The recession had a more profound effect on the marketing industry than predicted just six months ago, a new survey from the ANA (Association of National Advertisers) shows. Following up on a survey conducted in August, the second survey conducted on this topic reveals that more companies are identifying cost savings and reductions (93 percent as opposed to 87 percent six months ago) and that 37 percent of respondents today plan to reduce budgets by more than 20 percent, up substantially from the 21 percent of respondents in the first survey. http://www.ana.net/news/content/1616 http://www.ana.net/news/content/1616 Mon, 02 Feb 2009 00:00:00 -0500 The ANA (Association of National Advertisers) and the 4A (American Association of Advertising Agencies) today formally encouraged their members to discuss with publishers the outdated practice of charging to accommodate bleed ads in magazines. The organizations suggest that publishers could simplify their rate cards by not including incremental charges for bleed ads. This initiative is a result of analysis conducted by the ANA Print Advertising Committee and the 4A Print Media Committee. http://www.ana.net/news/content/1614 http://www.ana.net/news/content/1614 Fri, 30 Jan 2009 00:00:00 -0500 The Super Bowl is America most-watched television advertising event. In a year marked by recession and cut-backs, the stakes are at an all-time high for the advertisers who have shelled out millions to secure a coveted spot during the game. Is advertising during this Super Bowl worth the risk? Why are advertisers spending the money during these uncertain times? How will this year ads differ from years past given the current economic climate? http://www.ana.net/news/content/1611 http://www.ana.net/news/content/1611 Thu, 29 Jan 2009 00:00:00 -0500 The U.S. House of Representatives has failed to adopt a Senate bill to delay the DTV transition by four months, from February 17 to June 12. The Democratic leadership attempted to bring the bill up under suspension of the rules, but the motion to suspend the rules, which requires a two-thirds vote, fell short by 32 votes. http://www.ana.net/news/content/1605 http://www.ana.net/news/content/1605 Tue, 27 Jan 2009 00:00:00 -0500 The ANA (Association of National Advertisers), 4A (American Association of Advertising Agencies) and the AAF (American Advertising Federation) today announced their joint support for the proposed delay to transition to digital television. The organizations cite the amount of households that are not ready for the transition, as well as the chance for the government to address some unresolved issues that arose throughout the transition process. http://www.ana.net/news/content/1590 http://www.ana.net/news/content/1590 Thu, 15 Jan 2009 00:00:00 -0500 Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. This cross-industry self-regulatory initiative represents the first time the entire marketing-media ecosystem has come together to develop practices in interactive advertising. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort. http://www.ana.net/news/content/1612 http://www.ana.net/news/content/1612 Tue, 13 Jan 2009 00:00:00 -0500 The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) today sent a letter to Chairman of the Federal Trade Commission (FTC) William E. Kovacic as follow-up to the Georgetown Economic Services ("GES") September 22, 2008 report on advertising food and beverages to children, "Food, Beverage and Restaurant Advertising in 2007 - Children Impressions and Expenditures on Children Programs". http://www.ana.net/news/content/1563 http://www.ana.net/news/content/1563 Mon, 05 Jan 2009 00:00:00 -0500 With a new administration, a substantially new Congress and an array of crises that president-elect Barack Obama will have inherited from the soon-to-be-ex, the crystal ball is murky on key regulatory issues facing marketers. But a couple of things are likely. With regulatory-minded lawmakers set to oversee commerce and communications, and the credit crisis compelling even Republicans to rethink laissez-faire, there will probably be more power to oversee marketing at the Federal Communications Commission and Federal Trade Commission, and more rules about everything from product placement to behavioral marketing. "Nobody knows what going to happen," concedes Dan Jaffe, executive vice president of government relations at the Association of National Advertisers (ANA). "But there is the largest potential agenda we have faced in many years, and a substantial turnover at the congressional level." http://www.ana.net/news/content/1531 http://www.ana.net/news/content/1531 Thu, 04 Dec 2008 00:00:00 -0500 MediaBank, a leading provider of integrated technology solutions that help marketers and agencies better manage the end-to-end media buying process, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA), today announced the integration of Advertising Digital Identification (Ad-ID) with MediaBank’s technology platforms to help reduce common inefficiencies associated with the advertising and media buying process. http://www.ana.net/news/content/1515 http://www.ana.net/news/content/1515 Tue, 25 Nov 2008 00:00:00 -0500 ANA and other industry groups have urged the Federal Communications Commission (FCC) to reject proposals for onerous new time restrictions or disclosure rules on product placement in television programming. We believe that the current disclosure rules of the FCC are fully adequate to inform the public about various forms of sponsorship practices. http://www.ana.net/news/content/1497 http://www.ana.net/news/content/1497 Wed, 19 Nov 2008 00:00:00 -0500 The three awards with the strongest Hispanic component during the Multicultural Advertising Award show were the following: A campaign about Blue Shield of California ability to provide Spanish-speaking doctors got the prize for best advertising in the Hispanic category at the ANA Multicultural Excellence Awards. http://www.ana.net/news/content/1495 http://www.ana.net/news/content/1495 Tue, 18 Nov 2008 00:00:00 -0500 The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008. http://www.ana.net/news/content/1470 http://www.ana.net/news/content/1470 Thu, 13 Nov 2008 00:00:00 -0500 New York, NY, November 13, 2008 – A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business. A substantial majority of survey participants (77 percent) have multicultural marketing initiatives, while 66 percent indicate that their company’s efforts have increased over the past few years. http://www.ana.net/news/content/1467 http://www.ana.net/news/content/1467 Wed, 12 Nov 2008 00:00:00 -0500 LOS ANGELES, Nov. 12 /PRNewswire/ -- The ANA Alliance for Family Entertainment(sm) announced today that the 2008 Family Entertainment Awards, formerly known as , will air as a one hour special on Joining this year as host is Tyler James Williams (). He will highlight the year top moments in family friendly entertainment, including television shows, movies, and video games. http://www.ana.net/news/content/1460 http://www.ana.net/news/content/1460 Wed, 05 Nov 2008 00:00:00 -0500 November 5, 2008 – New York, NY – Robert Liodice, President/CEO of the ANA (Association of National Advertisers) is available to comment on the just announced decision by Google and Yahoo to abandon their search advertising partnership, in response to the DOJ’s threat to file a lawsuit if the parties continued with the partnership. http://www.ana.net/news/content/1454 http://www.ana.net/news/content/1454 Wed, 29 Oct 2008 00:00:00 -0400 The ANA (Association of National Advertisers) held its 2008 Annual "Masters of Marketing" Conference from October 16-19, 2008, in Orlando, FL. The theme of the conference was Growth, which held great importance given the current economic climate that the marketing industry faces. http://www.ana.net/news/content/1452 http://www.ana.net/news/content/1452 Tue, 28 Oct 2008 00:00:00 -0400 October 27, 2008, New York, NY — The Association of National Advertisers today announced the finalists for the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008. http://www.ana.net/news/content/1410 http://www.ana.net/news/content/1410 Wed, 17 Sep 2008 16:57:03 -0400 ANA releases text of Department of Justice letter http://www.ana.net/news/content/1402 http://www.ana.net/news/content/1402 Tue, 16 Sep 2008 00:00:00 -0400 A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings — thought to be the "most important success" having an in-house agency, respondents said. http://www.ana.net/news/content/1390 http://www.ana.net/news/content/1390 Mon, 08 Sep 2008 00:00:00 -0400 Some of the country biggest marketers are rallying to oppose an advertising deal between Google Inc. and Yahoo Inc., as the Justice Department considers whether to go to court to block the agreement. The Association of National Advertisers, a trade group that represents major companies like Procter & Gamble Co. and General Motors Corp., sent a letter to the Justice Department Thursday calling the deal bad for advertisers and recommending that it be blocked. The group announced the letter on its Web site on Sunday. The agreement, announced in June, gives Web-search giant Google the right to sell search and other text ads on Yahoo sites, sharing the revenue with Yahoo. http://www.ana.net/news/content/1388 http://www.ana.net/news/content/1388 Sun, 07 Sep 2008 10:48:48 -0400 Read full posting for details. http://www.ana.net/news/content/1384 http://www.ana.net/news/content/1384 Tue, 02 Sep 2008 00:00:00 -0400 The Screen Actors Guild and the American Federation of Television and Radio Artists have agreed to another six-month extension of their commercials contract with two ad industry groups, the American Association of Advertising Agencies and the Association of National Advertisers. http://www.ana.net/news/content/1367 http://www.ana.net/news/content/1367 Mon, 25 Aug 2008 00:00:00 -0400 NEW YORK Consumers, feeling less confident economically, are eating out less and downgrading to cheaper brands, marketers are slashing spending, and agencies are cutting or freezing their head counts. Such was the bleak, if not unexpected, picture that emerged from three separate research reports last week. The findings came as no surprise, given mounting losses in major industries (automobile, financial services), the rising prices of commodities and the historically close correlation between ad spending and the country gross domestic product. Still, they contrasted starkly with the more optimistic collective mantra -- "We're seeing no signs of significant spending declines" -- that Interpublic, WPP, Omnicom and Publicis Groupe have stuck to since the economy began unraveling late last year. http://www.ana.net/news/content/1361 http://www.ana.net/news/content/1361 Thu, 21 Aug 2008 00:00:00 -0400 The two leading actors unions announced they will act together in negotiating new contracts for ad appearances by members with the AAAA and the Association of National Advertisers. The Screen Actors Guild and the American Federation of Television and Radio Artists are in the midst of a well-publicized split over their approach to the Hollywood studios. http://www.ana.net/news/content/1362 http://www.ana.net/news/content/1362 Thu, 21 Aug 2008 00:00:00 -0400 As reported in this week HD Essentials column, broadcasters and advertisers have formed a coalition to help prepare the advertising community for the Feb. 17, 2009 transition to digital television (DTV). The coalition—which consists of the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the National Association of Broadcasters (NAB) and Television Bureau of Advertising—will keep the industry informed of the implications of the changeover from analog to digital-only TV broadcasts in an effort to identify and address any concerns or issues specific to the ad biz. http://www.ana.net/news/content/1363 http://www.ana.net/news/content/1363 Thu, 21 Aug 2008 00:00:00 -0400 New York, NY, August 21, 2008 — Marketers from a broad cross-section of categories and industries are feeling the pinch of belt-tightening with their budgets, according to a recent survey from the ANA (Association of National Advertisers). Over half of the 100 people surveyed (53 percent) expect their advertising budgets to be reduced in the next six months as a result of the tough economic climate, and 87 percent of those polled are already being challenged with identifying cost savings or reductions with current marketing and advertising efforts. http://www.ana.net/news/content/1314 http://www.ana.net/news/content/1314 Mon, 21 Jul 2008 00:00:00 -0400 CBS officials at the meeting were head of network sales Jo Ann Ross; top pricing and planning executive Dean Kaplan; and an attorney. They met with executives from the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA)--both of which had asked NBC, ABC and CBS in February to join them on a task force to discuss the practice of charging integration fees. http://www.ana.net/news/content/1282 http://www.ana.net/news/content/1282 Tue, 01 Jul 2008 09:50:04 -0400 In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs that effectively measure the impact of marketing efforts, according to a new study from the ANA (Association of National Advertisers) and MMA (Marketing Management Analytics). Although the majority of companies with a marketing accountability process tend to house this function within the marketing department, there is growing collaboration between marketing and finance. The 2008 ANA / MMA Marketing Accountability Survey, fielded by CoActive Marketing, surveyed 128 senior-level marketers in May 2008, following similar studies conducted together since 2005. http://www.ana.net/news/content/1231 http://www.ana.net/news/content/1231 Thu, 22 May 2008 00:00:00 -0400 From the ANA Marketing Maestros Bill Duggan, EVP, Committees has authored a new blog post regarding networking integration fees. Recently, ANA formally invited ABC, CBS, and NBC networks to join a task force to address the practice of charging network integration fees. Find out who accepted and who declined, why do network integration fees still exist in today’s media environment and more. http://www.ana.net/news/content/1198 http://www.ana.net/news/content/1198 Thu, 01 May 2008 00:00:00 -0400 New York, NY – April 30, 2008 – On February 19, 2008, the ANA (Association of National Advertisers) and the AAAA (American Association of Advertising Agencies) "formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees." As the May 1 deadline approaches, the ANA offers the following update on the situation. http://www.ana.net/news/content/1168 http://www.ana.net/news/content/1168 Tue, 22 Apr 2008 00:00:00 -0400 From the ANA Marketing Musings Bob Liodice has authored a new blog post regarding integrated marketing as the hot button for senior marketers. Recently, ANA released its annual survey of senior marketers’ "hot buttons" – areas that marketers wanted or needed to spend increasing amounts of time and attention in the coming year. At the top of the list – for the second consecutive year – was "Integrated Marketing Communications". http://www.ana.net/news/content/1149 http://www.ana.net/news/content/1149 Mon, 14 Apr 2008 00:00:00 -0400 Read full posting for details. http://www.ana.net/news/content/1190 http://www.ana.net/news/content/1190 Tue, 08 Apr 2008 00:00:00 -0400 Senior Marketing Executives Weigh In On Top Issues for 2008 An annual survey by the ANA (Association of National Advertisers) conducted to help shape its Annual Conference in October 2008, ranked integrated marketing communications as senior marketers' top priority for the second year in a row. The survey asked senior marketers to choose their top three issues from a comprehensive list and then rank them in order of importance, from one to three. Of the 157 respondents, more marketers indicated a greater concern about integrated marketing communications than any other issue. Marketing accountability and the importance of aligning the marketing organization with innovation ranked closely in the second and third positions. The results were tabulated by adding up all responses (three for each respondent) and determining which issue was named in the top three by the most marketers. http://www.ana.net/news/content/1103 http://www.ana.net/news/content/1103 Mon, 17 Mar 2008 11:46:42 -0400 Marketing & Media Ecosystem 2010(MME 2010) identifies the priorities, capabilities and partnerships required across the marketer - agency - media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies) and management consulting firm Booz Allen Hamilton. The media company research, representing the second phase of this multi-year study, was recently completed. http://www.ana.net/news/content/1007 http://www.ana.net/news/content/1007 Wed, 02 Jan 2008 00:00:00 -0500 THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues. http://www.ana.net/news/content/989 http://www.ana.net/news/content/989 Mon, 17 Dec 2007 00:00:00 -0500 NEW YORK (AP) — Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences. Unlike traditional media, where each format has one main ratings provider — The Nielsen Co. for television, Arbitron Inc. for radio and so on — there are many sources of data on online audiences. And they frequently conflict. Disagreement also continues over which criteria best gauge users' potential interest in a product or service. And the resulting data aren't easily comparable to ratings in other media anyway. http://www.ana.net/news/content/990 http://www.ana.net/news/content/990 Mon, 17 Dec 2007 00:00:00 -0500 Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. Boston, MA (Overdrive/PRWEB ) December 14, 2007 -- Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. At the 2007 Pearl Awards, The Pohly Company was honored with the bronze award for Best Overall Design for The Advertiser, produced for the Association of National Advertisers (ANA). http://www.ana.net/news/content/981 http://www.ana.net/news/content/981 Thu, 29 Nov 2007 00:00:00 -0500 ABC "Ugly Betty" and NBC "Heroes" took top honors Wednesday night at the Family Friendly Programming Forum ninth annual Family Television Awards, which recognizes "outstanding programming for family viewing." http://www.ana.net/news/content/940 http://www.ana.net/news/content/940 Wed, 14 Nov 2007 00:00:00 -0500 Photo Blog: Multicultural Marketing Conference Highlights Now in its ninth year, the ANA Multicultural Marketing Conference has become the industry’s premier multicultural event. The conference is programmed by members of the ANA Multicultural Marketing Committee, a group of approximately 100 individuals who represent a variety of elite corporate/client-side marketers. For the 2007 Multicultural Marketing Conference photo blog, click here. http://www.ana.net/news/content/943 http://www.ana.net/news/content/943 Wed, 14 Nov 2007 00:00:00 -0500 This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida. About 330 attendees were at last year’s conference, described as more African American than this year’s event by past attendees of both. The conference was programmed by 100 corporate and client-side marketer members of the ANA Multicultural Marketing Committee. This year’s conference program chair was Gilbert Dávila, vice president, Multicultural Marketing, The Walt Disney Company and chair, ANA Multicultural Marketing Committee. http://www.ana.net/news/content/925 http://www.ana.net/news/content/925 Wed, 07 Nov 2007 00:00:00 -0500 November 7, 2007--With the buying power of African Americans projected to reach $1.1 trillion by 2011, Starcom MediaVest Group (SMG) and Dr. Nat Irvin II, University of Louisville professor and founder of Future Focus 2020, have conducted a study aimed at providing advertisers with a strategic approach to reaching black consumers. Released Tuesday at the Association of National Advertisers conference, SMG says the Beyond Demographics study underscores its desire to provide clients with the best way to value and measure their investment in the black community. Billed as the most detailed information on the African American buyer available to advertisers, SMG hopes to have it imbedded in the industry metric system by the second quarter of 2008. http://www.ana.net/news/content/929 http://www.ana.net/news/content/929 Wed, 07 Nov 2007 00:00:00 -0500 More than 430 attendees participated in the ANA Multicultural Conference yesterday and Monday in Boca Raton, FL.. The conference had a ratio of 60:40 per cent (60 per cent clients vs. 40 per cent Agency, Media, other)… Armando Martin formerly Director, Multicultural Marketing Supervalu/ Albertsons, Tyrone Reid, Senior Director Multicultural Wal-Mart Stores, and Tony Suarez, VP Multicultural Marketing McDonald’s Corporation, agreed that "embracing cultural diversity is the smart thing to do." Armando Martin said that marketers need to take into account two major trends: First the impact of the African American aged 18-22 on popular culture and, second, the fact that there is an 1800 mile border with Mexico. The three panelists agreed that multicultural budgets will get a boost, once Multicultural Marketing Specialists reach CMO positions at major companies. http://www.ana.net/news/content/919 http://www.ana.net/news/content/919 Tue, 06 Nov 2007 09:49:23 -0500 The ANA (Association of National Advertisers) today announced the winners of the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2006 and May 2007. http://www.ana.net/news/content/921 http://www.ana.net/news/content/921 Tue, 06 Nov 2007 00:00:00 -0500 New York—Only 25% of marketers are "very satisfied" with their current agency compensation approach, according to a new study from the Association of National Advertisers. The 14th triennial "Trends in Agency Compensation" study was conducted for the ANA by agency consultant David Beals and was based on an online survey of 98 marketers conducted between December and July. http://www.ana.net/news/content/922 http://www.ana.net/news/content/922 Tue, 06 Nov 2007 00:00:00 -0500 BOCA RATON, FLA. -- As evidenced by the first day of the 2007 ANA Multicultural Marketing Conference here early this week, multicultural customers are forcing a "marketing reinvention," according to Bob Liodice, the ANA chief executive officer. By factoring in multiculturalism, marketing is "elevating the conversation," according to keynote emcee Gilbert Davila, who set the fun tone of a serious discussion by joking about his height: "Now, if they could have brought me a stool, we could be on our way," said Davila, the vice president of multicultural marketing for The Walt Disney Co. Marketing is at its best when it engages the consumer, Davila said, and that conversation has to embrace the ever-expanding multicultural audience -- and adapt to an ever-changing consumer landscape. http://www.ana.net/news/content/923 http://www.ana.net/news/content/923 Tue, 06 Nov 2007 00:00:00 -0500 PROCTER & GAMBLE, PEPSI, TOYOTA, Anheuser-Busch and the California Department of Health were the big winners in the 2007 Multicultural Excellence Awards bestowed by the Association of National Advertisers at its Multicultural Marketing Conference in Boca Raton, Fla., on Tuesday. P&G won the African-American category for "Olay Definity." The agency behind the campaign was Burrell Communications. http://www.ana.net/news/content/918 http://www.ana.net/news/content/918 Mon, 05 Nov 2007 00:00:00 -0500 Today rapidly changing marketplace, diverse media environment and a move for marketing accountability, are causing a rethinking in appropriate agency compensation models. This trend is foreshadowed by a slight uptick in compensation models from fee-based methods back to commission- based, finds the 14th triennial Trends in Agency Compensation study from the ANA (Association of National Advertisers). The study also found that only 25 percent of respondents are "very satisfied" with their current agency compensation approach. Of those respondents who are contemplating a change to their agency compensation method, more than 40 percent identified simpler administration as a reason for making the switch. http://www.ana.net/news/content/915 http://www.ana.net/news/content/915 Thu, 01 Nov 2007 00:00:00 -0400 TODAY AND FRIDAY, IN WHAT is billed as a town hall meeting, representatives from both sides of the online privacy issue will attend the Federal Trade Commission workshop on the increasing use of tracking technology to target online ads. Several privacy groups this week called for a "Do Not Track" list similar to the popular "Do Not Call" list that would prevent advertisers from tracking consumers' online movements. Computer users should be notified when their surfing is tracked by online advertisers and Web publishers, argue the Consumer Federation of America, the World Privacy Forum and the Center for Democracy and Technology, among other groups in the coalition that brought forth the idea. Dan Jaffe, executive vice president/government relations for the Association of National Advertisers, calls the movement "a slogan rather than a well-thought-out concept." In fact, he says, such a move would hurt consumers because it would undermine economic efficiency. http://www.ana.net/news/content/907 http://www.ana.net/news/content/907 Mon, 29 Oct 2007 00:00:00 -0400 The American Federation of Musicians (AFM) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced an agreement on a two-year contract extension, effective October 17, 2007. The extension agreement must now be ratified by AFM membership, as well as approved by the boards of both ANA and AAAA. http://www.ana.net/news/content/905 http://www.ana.net/news/content/905 Fri, 26 Oct 2007 00:00:00 -0400 PHOENIX, October 26, 2007, Robert Goldrich --- Clients scored in the field of nominations for broadband and personal television categories open to advertisers in the National Academy of Television Arts and Sciences' (NATAS) annual Technology and Engineering Emmy Awards. In fact, reflecting the role that advertisers play in helping the development of technological approaches and creative usage of the Internet, cell phones and personal media players as well as interactive television, the nominees were announced during the Association of National Advertisers (ANA) annual conference earlier this month in Phoenix. http://www.ana.net/news/content/889 http://www.ana.net/news/content/889 Mon, 22 Oct 2007 00:00:00 -0400 Engagement marketing leader The Pohly Company has received two awards for design excellence at Folio magazine’s Ozzie Awards. Engagement marketing leader The Pohly Company has received two awards for design excellence at Folio magazine’s Ozzie Awards. The Ozzie Awards recognize excellence in editorial content and magazine design. More than 3,000 entries are submitted in this prestigious industry competition each year. The Ozzie Awards received by The Pohly Company were: Silver — Best Redesign: Non-profit Association, for The Advertiser, produced for the Association of National Advertisers. The Pohly Company’s Custom Publishing and Media Sales & Consulting groups redesigned the ANA’s bi-monthly custom publication in October, 2006. http://www.ana.net/news/content/875 http://www.ana.net/news/content/875 Wed, 17 Oct 2007 14:22:56 -0400 The ANA (Association of National Advertisers) elected a number of new marketing leaders to their board of directors. The leadership changes were announced during the ANA’s 2007 Masters of Marketing Annual Conference at The Arizona Biltmore in Phoenix, Arizona. http://www.ana.net/news/content/899 http://www.ana.net/news/content/899 Wed, 17 Oct 2007 00:00:00 -0400 The ANA announced the finalists for the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2006 and May 2007. http://www.ana.net/news/content/868 http://www.ana.net/news/content/868 Mon, 15 Oct 2007 14:22:56 -0400 Phoenix—Former U.S. Vice President Al Gore addressed the Association of National Advertisers’ annual conference Friday, the day after he was awarded the Nobel Peace Prize for his environmental efforts. Gore, who is chairman of user-generated content company Current TV, said traditional media are changing dramatically. http://www.ana.net/news/content/856 http://www.ana.net/news/content/856 Fri, 12 Oct 2007 15:15:27 -0400 As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users. http://www.ana.net/news/content/855 http://www.ana.net/news/content/855 Wed, 10 Oct 2007 09:22:56 -0400 As Bob Liodice, ANA Chairman & CEO, continues his dialogue with ANA Annual Conference Speakers, please find his Q&A conversation with AT&T Senior Vice President of Advertising, Wendy Clark... http://www.ana.net/news/content/852 http://www.ana.net/news/content/852 Tue, 09 Oct 2007 11:41:42 -0400 The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's. http://www.ana.net/news/content/843 http://www.ana.net/news/content/843 Thu, 04 Oct 2007 14:22:56 -0400 NEW YORK Former Johnson & Johnson advertising executive Kaki Hinton has joined Havas' MPG as evp, managing director on the Sears media planning and buying account, which MPG won in May as part of the $740 million Sears Holdings review. Separately, MPG has hired David Handelman to oversee the K-Mart, a Sears unit that moved to MPG in the Sears competition. http://www.ana.net/news/content/863 http://www.ana.net/news/content/863 Thu, 04 Oct 2007 00:00:00 -0400 Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace. Therefore, Ad-ID, the Web-based, complete-code system is now the only advertising asset coding system authorized and supported by the American Association of Advertising Agencies and the Association of National Advertisers, Inc. http://www.ana.net/news/content/831 http://www.ana.net/news/content/831 Wed, 03 Oct 2007 14:22:56 -0400 As Bob Liodice, ANA Chairman & CEO, continues his conversations with ANA Annual Conference Speakers, please find ANA Board Chairman Steve Sullivan (SVP of Communications) comments on the transformation of the Liberty Mutual Brand... http://www.ana.net/news/content/833 http://www.ana.net/news/content/833 Mon, 01 Oct 2007 14:22:56 -0400 Advertisers Push FEC on Nonpolitical Ads Featuring Candidates Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission http://www.ana.net/news/content/835 http://www.ana.net/news/content/835 Fri, 21 Sep 2007 14:22:56 -0400 When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools—drug ads. But in the final bill, which passed the House overwhelmingly on Wednesday and the Senate last night, such marketing is largely spared. One major reason: the drug industry found powerful allies among media and advertising firms who were determined to protect one of their biggest and fastest-growing advertising categories. http://www.ana.net/news/content/838 http://www.ana.net/news/content/838 Fri, 21 Sep 2007 14:22:56 -0400 A joint committee of two ad industry groups has asked for arbitration in a dispute with SAG over certain pension and health fund allocations. The Association of National Advertisers and the American Association of Advertising Agencies have a contract with SAG covering actors' work in TV commercials. But a dispute has arisen over "multiservice circumstances" -- jargon for situations arising when an actor renders services over broadcast and nonbroadcast media. http://www.ana.net/news/content/836 http://www.ana.net/news/content/836 Mon, 10 Sep 2007 14:22:56 -0400 When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools—drug ads. But in the final bill, which passed the House overwhelmingly on Wednesday and the Senate last night, such marketing is largely spared. One major reason: the drug industry found powerful allies among media and advertising firms who were determined to protect one of their biggest and fastest-growing advertising categories. http://www.ana.net/news/content/809 http://www.ana.net/news/content/809 Wed, 29 Aug 2007 01:15:00 -0400 The ANA (Association of National Advertisers) has extended its deadline for submissions to their annual Multicultural Excellence Awards to September 17, 2007. Now in its seventh year, these awards recognize outstanding multicultural advertising campaigns. They are sponsored by the ANA Multicultural Marketing Committee, which shares knowledge and best practices in multicultural marketing. http://www.ana.net/news/content/754 http://www.ana.net/news/content/754 Wed, 18 Jul 2007 09:01:15 -0400 As the Federal Trade Commission (FTC) convenes its workshop on childhood obesity today, food marketers can point to multiple, unprecedented initiatives by private industry that are directly designed to assist in responding to the alarming rise in childhood obesity, according to an assessment by the Association of National Advertisers (ANA). In addition, new research jointly commissioned by the ANA and the Grocery Manufacturers Association/Food Products Association documents a substantial 8.5 percent reduction between 2004 and 2006 in food, beverage and restaurant ads seen by the average child 2-11 years old. http://www.ana.net/news/content/682 http://www.ana.net/news/content/682 Fri, 01 Jun 2007 12:42:15 -0400 Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced that Booz Allen Hamilton has been selected as the independent study consultant to examine alternative methods of performer compensation consistent with the understanding between the unions and the industry that the purpose of study is not to reduce the aggregate compensation historically paid to performers. http://www.ana.net/news/content/677 http://www.ana.net/news/content/677 Tue, 29 May 2007 13:11:24 -0400 In recognition of the key role that advertisers play in developing content for new media, the ANA (Association of National Advertisers) and the National Academy of Television Arts & Sciences (NATAS) have joined together to put the spotlight on nominees for the 59th Annual Technology & Engineering Emmy® Awards, which honor excellence in the use, creativity and adaptation of technology that enhances or improves the consumer experience with media. http://www.ana.net/news/content/668 http://www.ana.net/news/content/668 Thu, 19 Apr 2007 00:00:00 -0400 Even the strongest brands cannot "rest on their laurels" in today’s competitive market place. The findings in a new report released today by the ANA (Association of National Advertisers) in conjunction with Guideline, show that brand equity is now a major component of a company’s overall valuation. According to the report, "Brands need to be tended and protected, as well as flexible and agile in order to respond to the marketplace, the next generation and the next big product innovation." http://www.ana.net/news/content/600 http://www.ana.net/news/content/600 Wed, 04 Apr 2007 00:00:00 -0400 A new report, released today by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. "Marketing accountability is still often an activity trapped within the silo of the marketing function," reads the report. http://www.ana.net/news/content/601 http://www.ana.net/news/content/601 Mon, 26 Mar 2007 00:00:00 -0400 A survey conducted by the Association of National Advertisers (ANA) finds the top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability". The ANA asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. http://www.ana.net/news/content/634 http://www.ana.net/news/content/634 Mon, 12 Mar 2007 00:00:00 -0400 The ANA Television Advertising Committee released a position paper today supporting the industry growing movement towards television commercial ratings. http://www.ana.net/news/content/635 http://www.ana.net/news/content/635 Wed, 14 Feb 2007 00:00:00 -0500 The Association of National Advertisers (ANA) announced today their updated 2007 marketing skills training platform. http://www.ana.net/news/content/636 http://www.ana.net/news/content/636 Wed, 29 Nov 2006 00:00:00 -0500 The Association of National Advertisers (ANA) and Yahoo! announced today that the ANA will be a major content provider for Yahoo! revamped advertising Web site, advertising.yahoo.com. The site will now offer summaries from some of ANA extensive collection of proprietary marketing industry information and expertise - including new research, articles and white papers. http://www.ana.net/news/content/188 http://www.ana.net/news/content/188 Mon, 17 Jul 2006 00:00:00 -0400 Results from the third annual ANA Marketing Accountability survey, conducted by the Association of National Advertisers (ANA) in conjunction with Marketing Management Analytics (MMA) and the 2006 ANA Marketing Accountability Task Force, reports substantial improvements in the ability of senior-level marketers to measure and act on ROI, but difficulty in turning marketing metrics into action due to organizational impediments and process barriers. http://www.ana.net/news/content/195 http://www.ana.net/news/content/195 Fri, 14 Jul 2006 00:00:00 -0400 A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA’s first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City.