http://www.ana.net/michome Thu, 15 May 2008 00:37:38 -0400 Thu, 15 May 2008 00:37:38 -0400 http://www.ana.net/michome2/miccontent/p_fraser_050708 http://www.ana.net/michome2/miccontent/p_fraser_050708 Tue, 13 May 2008 00:00:00 -0400 Managing Director at The Gate Worldwide Beau Fraser and Director of Marketing, Intermediary Business Group at State Street Global Advisors Gary MacDonald discuss an compensation arrangement that rewards the client for effective use of time and penalizes it for inefficiency. http://www.ana.net/michome2/miccontent/ss_reiter_050608 http://www.ana.net/michome2/miccontent/ss_reiter_050608 Tue, 13 May 2008 00:00:00 -0400 Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships. http://www.ana.net/michome2/miccontent/ss_cook_013008 http://www.ana.net/michome2/miccontent/ss_cook_013008 Tue, 13 May 2008 00:00:00 -0400 The SVP of Research and Standards William Cook discusses steps being taken by the ARF to assemble online panels that would address broader research quality issues. http://www.ana.net/michome2/miccontent/p_wade_043008 http://www.ana.net/michome2/miccontent/p_wade_043008 Mon, 12 May 2008 00:00:00 -0400 Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications. http://www.ana.net/michome2/miccontent/p_reiter_050608 http://www.ana.net/michome2/miccontent/p_reiter_050608 Mon, 12 May 2008 00:00:00 -0400 Vice President of Global Agency Relations at American Express Company Eve Reiter discusses the importance of collaboration between clients and agencies when developing effective integrated marketing campaigns. She also presents a case study and reviews broader industry trends on how to maximize the value of integrated relationships. http://www.ana.net/michome2/miccontent/p_wood_050608 http://www.ana.net/michome2/miccontent/p_wood_050608 Mon, 12 May 2008 00:00:00 -0400 J. Wood, Partner, Advertising Technology & Media Law, Reed Smith LLP provides an update on advertising laws as it relates to new media http://www.ana.net/michome2/miccontent/ss_glock_050508 http://www.ana.net/michome2/miccontent/ss_glock_050508 Mon, 12 May 2008 00:00:00 -0400 Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences. http://www.ana.net/michome2/miccontent/p_feffer_050108 http://www.ana.net/michome2/miccontent/p_feffer_050108 Mon, 12 May 2008 00:00:00 -0400 If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks. http://www.ana.net/michome2/miccontent/p_escobar_050508 http://www.ana.net/michome2/miccontent/p_escobar_050508 Mon, 12 May 2008 00:00:00 -0400 Two marketing procurement organizations-JFE International Consultants and Pfizer Inc. share learnings and best practices as it relates to the advancement of procurement's strategic role and responsibilities, for improving the linkage to and buy-in from marketing, and for the sharing of industry and individual member best practices. http://www.ana.net/michome2/miccontent/p_young_050608 http://www.ana.net/michome2/miccontent/p_young_050608 Mon, 12 May 2008 00:00:00 -0400 President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts. http://www.ana.net/michome2/miccontent/ss_becker_050108 http://www.ana.net/michome2/miccontent/ss_becker_050108 Mon, 12 May 2008 00:00:00 -0400 EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company. http://www.ana.net/michome2/miccontent/p_glock_050508 http://www.ana.net/michome2/miccontent/p_glock_050508 Mon, 12 May 2008 00:00:00 -0400 Vice President of Global Media and Communication at P&G Bernhard Glock shares P&G's approach to innovation and engages the audience in a discussion about their experiences. http://www.ana.net/michome2/miccontent/ss_desopo_041708 http://www.ana.net/michome2/miccontent/ss_desopo_041708 Mon, 12 May 2008 00:00:00 -0400 Messrs. D'Esopo and Dixon share some of the tools and techniques they use to determine a client's most promising brand-building opportunities and how to prioritize investment in those activities.Customer Relationship Management. http://www.ana.net/michome2/miccontent/aa_beekmanRprt_050508 http://www.ana.net/michome2/miccontent/aa_beekmanRprt_050508 Mon, 12 May 2008 00:00:00 -0400 Beekman’s standard definitions, which should prove to be a strong basis fordeveloping a best-in-class client/agency contract. http://www.ana.net/michome2/miccontent/p_farella_050708 http://www.ana.net/michome2/miccontent/p_farella_050708 Mon, 12 May 2008 00:00:00 -0400 CEO of TargetCast Steve Farella explores how clients and agencies can work collectively to improve the interactive media process, reduce the workload and reduce agency compensation fees. http://www.ana.net/michome2/miccontent/ss_wade_043008 http://www.ana.net/michome2/miccontent/ss_wade_043008 Mon, 12 May 2008 00:00:00 -0400 Gordon Wade, EMM Group, demonstrates and explains BAH's two proposed talent payment options and their cost implications. http://www.ana.net/michome2/miccontent/ss_young_050608 http://www.ana.net/michome2/miccontent/ss_young_050608 Mon, 12 May 2008 00:00:00 -0400 President of OptiMedia Antony Young explores the importance of marketing and how they can provide measurable return-on-investment stats to maintain a place in the corporate spending plans and avoid becoming a victim of spending cuts. http://www.ana.net/michome2/miccontent/p_grossman_050508 http://www.ana.net/michome2/miccontent/p_grossman_050508 Sun, 11 May 2008 00:00:00 -0400 The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses. http://www.ana.net/michome2/miccontent/p_gridley_050508 http://www.ana.net/michome2/miccontent/p_gridley_050508 Fri, 09 May 2008 00:00:00 -0400 Wall Street expert Linda B. Gridley discusses perspectives on the overall health of the U.S. economy and implications for the media and advertising marketplace. http://www.ana.net/michome2/miccontent/p_nathanson_050508 http://www.ana.net/michome2/miccontent/p_nathanson_050508 Fri, 09 May 2008 00:00:00 -0400 U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace. http://www.ana.net/michome2/miccontent/p_roberts_050108 http://www.ana.net/michome2/miccontent/p_roberts_050108 Fri, 09 May 2008 00:00:00 -0400 Read full posting for details. http://www.ana.net/michome2/miccontent/ss_choi_042308 http://www.ana.net/michome2/miccontent/ss_choi_042308 Fri, 09 May 2008 00:00:00 -0400 Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers. http://www.ana.net/michome2/miccontent/gl_msuring-imc_jun08 http://www.ana.net/michome2/miccontent/gl_msuring-imc_jun08 Fri, 09 May 2008 00:00:00 -0400 This article provides two new approaches for marketers who are responsible for planning, executing, and measuring programs. These methods help combat the pressure for short-term payback, manage the expectations of finance and build "bridges from short- to long-term value creation." http://www.ana.net/michome2/miccontent/aa_abc-onlineAccountability http://www.ana.net/michome2/miccontent/aa_abc-onlineAccountability Thu, 08 May 2008 00:00:00 -0400 Intended to reveal key issues and concerns marketers have regarding the state of online advertising measurement and accountability, this report sponsored by the Audit Bureau of Circulations highlights some important apprehensions that ad buyers have, but also speak to a segment of the advertising industry rich with promise and potential. http://www.ana.net/michome2/miccontent/aa_merrillLynch_042308 http://www.ana.net/michome2/miccontent/aa_merrillLynch_042308 Thu, 08 May 2008 00:00:00 -0400 Karl Choi, the Senior Analyst for Merrill Lynch provides his point of view on the economic outlook for the magazine and newspaper industry and the impact and implications for advertisers. http://www.ana.net/michome2/miccontent/jun08beaulieu http://www.ana.net/michome2/miccontent/jun08beaulieu Thu, 08 May 2008 00:00:00 -0400 This article provides the insights of Kama Crawford, Director of Media and IMC Communications, Coca-Cola, Eduardo Conrado, VP Global Business and Technology, Motorola, and Delitha Morrow Coles, Manager of Marketing Communications, Kimbrerly-Clark Corp on the measurement-specific information collected as part of the 2008 ANA Integrated Marketing Survey. http://www.ana.net/michome2/miccontent/p_simon_043008 http://www.ana.net/michome2/miccontent/p_simon_043008 Tue, 06 May 2008 00:00:00 -0400 CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement. http://www.ana.net/michome2/miccontent/ss_simon_043008 http://www.ana.net/michome2/miccontent/ss_simon_043008 Tue, 06 May 2008 00:00:00 -0400 CEO of Production Advisors Lloyd Simons explores the role of music in advertising company brands and discusses things to consider when preparing a license agreement. http://www.ana.net/michome2/miccontent/ss_hsieh_041708 http://www.ana.net/michome2/miccontent/ss_hsieh_041708 Fri, 02 May 2008 00:00:00 -0400 Tony Hsieh explores the importance of focusing on the customer and the impact that a company’s culture has on ensuring that the brand building and consumers are one of the top priorities. http://www.ana.net/michome2/miccontent/p_martson_042908 http://www.ana.net/michome2/miccontent/p_martson_042908 Fri, 02 May 2008 00:00:00 -0400 Paul Martson of Cisco Systems discusses Cisco's strategies for bringing consumers to their website and then encouraging them to return through behavioral targeting and other tactics.