SAG/AFTRA

SAG/AFTRA Talent Negotiations

Current talent payment contracts are based on an antiquated system that has been in place for more than 50 years and does not reflect the tremendous changes that have taken place in the marketing/media landscape.  As part of the 2009 Commercials Contract, the Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the Joint Policy Committee (JPC) agreed to conduct an in-depth study of the Gross Ratings Point Talent Compensation Model (GRP Model). The goals of the new study (proposed by Booz & Company) are (1) to create, based on real-time information, a detailed and operational talent compensation model that could be implemented across the entire TV commercial industry; (2) to conduct a year-long pilot study on the impact the GRP Model will have on actual talent compensation.

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Latest SAG/AFTRA News

Ad-ID Becomes Industry Standard for Union-Signed Commercials

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

AFofM Commercial Announcements Agreement Negotiations

As you may be aware, the collective bargaining agreement between the American Federation of Musicians (AFofM) and the advertising industry (as extended by the bargaining parties in 2012) will expire on February 14, 2014. If your company is a JPC authorizer, your company’s interests in this agreement will be represented by the JPC in negotiations with the AFofM unless your company decides otherwise in accordance with this memo. The unions have proposed a one year extension of the Commercials Contracts which will run from April 1, 2012 through March 31, 2013. It is the intention of the ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) to agree to the extension.

First Major SAG-AFTRA Contracts Overwhelmingly Approved with 96 Percent of Vote

In national voting completed today, SAG-AFTRA members overwhelmingly approved new, three-year contracts negotiated with the advertising industry covering commercials. The 2013 SAG-AFTRA Commercials Contract and 2013 SAG-AFTRA Radio Recorded Commercials Contract are the first major contracts negotiated by SAG-AFTRA as one union since merger in March 2012.

Negotiations Between SAG-AFTRA, ANA and 4A’s Result in Mandate for Ad-ID in All Commercial Production

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID

SAG/AFTRA proposes contract extension to 2013

As you may be aware, the current collective bargaining agreements between the Screen Actors Guild (“SAG”), the American Federation of Television and Radio Artists (“AFTRA”) (collectively, the “unions”) and the advertising industry that cover the services of union performers in commercials (the “Commercials Contracts”) will expire on March 31, 2012. The unions have proposed a one year extension of the Commercials Contracts which will run from April 1, 2012 through March 31, 2013. It is the intention of the ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) to agree to the extension.

JPC Bulletin: Negotiations Conclude on Industrial Codes

This bulletin notifies signatories that negotiations have concluded for the Producers-SAG 2011 Codified Corporate/Educational Contract (formerly, the Producers-SAG Codified Industrial and Educational Contract) and the 2011 AFTRA National Code of Fair Practice for Corporate/Educational Recorded Material (formerly, the AFTRA National Code of Fair Practice for Non-Broadcast Industrial/Educational Recorded Material) (collectively, the “Industrial Codes”).

Commercials Made For Internet and Commercials Made For New Media: Minimum Compensation Effective April 1, 2011

This bulletin serves as a reminder to signatories to the union collective bargaining agreements listed in “To” above that effective April 1, 2011, the following shall apply to any commercial produced for initial use on the Internet or produced for initial use in New Media.

2009 Commercials Contract - Multi-Service Contract Requirements

According to the SAG 2009 Commercials Contract, all signatories shall designate multi-service contract status on the contribution remittance reports filed with the Plans when contributions are tendered in connection with services related to a multi-service agreement.

Update on SAG/AFTRA Issues

As the "hiatus" between contract negotiations is nearing an end, we want to provide a quick update regarding current issues, as well as reminders of important dates and upcoming events.

New AFofM 2009-2012 Commercial Announcements Agreement

We are pleased to announce that the ANA-4A's Joint Policy Committee (JPC) has reached agreement with the American Federation of Musicians (AFofM) for a new 2009-2012 Commercial Announcements Agreement

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Joint Policy Commission Blog

The ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) Blog will provide readers with insights from the JPC’s lead negotiator, Douglas Wood. Doug is the General Counsel to the Association of National Advertisers and a partner with the law firm, Reed Smith LLP.

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