2020 Best Practice Guidelines for Agency Search Consultants | Research Reports | Research Studies | All MKC Content | ANA

2020 Best Practice Guidelines for Agency Search Consultants

Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.