About ANA Survey Research

ANA Survey Research is based on timely and relevant topics that are of interest to ANA members. The ANA provides various options for its members to participate in survey research and interact with peers.

ANA Surveys are conducted using vigorous market research standards. Any information submitted, including answers and personal data, will be kept confidential, and only the collective results will be shared.

If you have any questions about the survey or the ANA Survey Research Panel, please email Jacinta Girmscheid or call 212.455.8041.

Incentives

Members of the ANA Survey Research Community can receive incentives including free conference passes, a first look at the data, and more.

Read more >

Upcoming Surveys

Get the scoop on future surveys.

Read more >

Learn More about the ANA Survey Research

Twelve surveys are conducted each year through ANA’s Survey Research Panel. Participants in these surveys are eligible for valuable incentives.  

• Major surveys: Eight major surveys cover a range of industry topics, which are based on critical issues and emerging trends.
• Member Benchmark surveys: Four quarterly surveys are based on benchmark questions submitted by ANA members and used to take the pulse of the marketing community. 

The ANA also provides other opportunities for members to connect with peers.

• One-on-one peer discussions: ANA members can get advice and recommendations directly from peers. To connect with your peers, submit a request through the MKC’s Ask the Expert service.
• ANA Communities: ANA members can discuss issues related to Integrated Marketing Communications in an online community setting (other topics to come soon). Join the discussion today in ANA Communities.