This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.
Agency consultant R3 provided best practices for payment models and role alignment that allow the client/agency relationship to be a mutually beneficial one.
A presentation and panel discussion on best practices for improving the agency selection process.
At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.