This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.
This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.