This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.