Agency Compensation

Upcoming Events

2015 ANA Masters of Marketing Conference

Orlando, FL

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Latest Insights

The Latest in Value-Based Compensation and Agency Incentives

In this session, Greg Paull, Founder and Principal – R3, discussed the pros and cons of value-based and incentive-based agency relationships, including specific cases from their work with Unilever, Samsung and AB InBev.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Has Performance-Based Agency Compensation Failed?

Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Advertising Age: 2014 Agency Roundup and Best Practices

Advertising Age shared major trends in agency consolidation, review, and compensation from 2014.

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