Agency Compensation

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Assignment Briefing

New York, NY

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Latest Insights

Procurement: Opportunity Knocks

This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Myths, Challenges, and Best Practices in Digital/Social Agency Compensation

Agency consultant R3 provided best practices for payment models and role alignment that allow the client/agency relationship to be a mutually beneficial one.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

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