R3 shared why value-based agency fees and incentives are on the rise, and which models brands can choose for agency compensation.
Legal professionals from brands and agencies discussed the evolution of the client/agency contract.
The Internationalist spoke with Darren Woolley on performance-based agency compensation.
The R3 team sees six types of client-agency alignment structures or “six degrees of integration” among the best work.
Representatives from both the client and agency sides discussed a range of issues, including agency compensation, exclusivity and ownership, liability, and patents.