This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.
Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.
Advertising Age shared major trends in agency consolidation, review, and compensation from 2014.
AICE called for greater transparency in the business practices of agency-owned post-production services.
A look at the critical issues of transparency and equity in client/agency relationships.