Agency Compensation

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Latest Insights

PR Agency Industry 2014 Billing Rates and Utilization Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.

ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Programmatic Buying: Implications for Brands and Agencies

Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.

Procurement: Opportunity Knocks

This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.

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