AICE called for greater transparency in the business practices of agency-owned post-production services.
Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Campbell’s shared key learnings from its first year of digital decoupling.