Agency Relations

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Upcoming Classes

 

Latest Insights

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Marriott International: Successful In-House/Outside Agency Collaboration

The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.

Programmatic Buying: Implications for Brands and Agencies

Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.

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