In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.
In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.
Lessons on building a business partnership that will leave a lasting mark.
They shared their principles and experiences that have led to award-winning work, built brands and driven results, and made it fun to work together for more than a decade.
In this session, Greg Paull, Principal – R3, showcased working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"