Agency Relations

Upcoming Conferences

2015 ANA Masters of Marketing Conference

Orlando, FL

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Upcoming Classes

Elevating Your Creative

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Elevating Your Creative

New York, NY

School of Marketing >

 

Latest Insights

Aetna: Agency Consolidation Case Study

Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.

IKEA’s Approach to Successful Agency/Client Relationships

IKEA North America shared best practices for managing an integrated agency-client relationship.

What Will You Get Your Agency For Xmas?

Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

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