Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.