Agency Relations

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2015 ANA Masters of Marketing Conference

Orlando, FL

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Elevating Your Creative

New York, NY

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Latest Insights

Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

BECU: Having a Seat at the Creative Table

In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.

Seven Secrets behind the World’s Most Successful Client/Agency Relationships

Lessons on building a business partnership that will leave a lasting mark.

Cisco: 15 Years of Making It Work and the Lessons Learned

They shared their principles and experiences that have led to award-winning work, built brands and driven results, and made it fun to work together for more than a decade.

The State of the Art on Agency Integration

In this session, Greg Paull, Principal – R3, showcased working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"

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