Knowledge Partner Content   May 23, 2013  

Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program

This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.

Knowledge Partner Content   May 23, 2013  

The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty

As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.

Knowledge Partner Content   May 23, 2013  

Why Mobile? Seven Tactics for a Killer Strategy

As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.

Knowledge Partner Content   May 20, 2013  

SAS: Customer-Centricity Drives Successful Omni-Channel Retailing

This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.

Snapshots   May 14, 2013  

Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.