This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.
Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.
InMobi partnered with the Interactive Advertising Bureau and Decision Fuel to examine how U.S. moviegoers are using mobile media and how advertisers can best communicate with this audience.
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.
Real-time marketing has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it’s working pretty well, à la big real-time events such as the Academy Awards.