This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.
With over a third of customers at major U.S. banks now regularly using mobile banking, it is imperative that marketers realize the full value of this fast-evolving channel. Google asked experts from Citi, JP Morgan Chase, H&R Block and CareOne to share their insights about best practices.
It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.
This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.