Snapshots   April 23, 2013  

MillerCoors’ Path from Idea to Commercialization in Launching Two New Brands

Scott Meek, director, brand innovations at MillerCoors, and Andrew Zrike, manager, new product innovations at MillerCoors, discussed MillerCoors’ journey from idea to commercialization in launching the brand’s newest beverages, Third Shift and Redd’s Apple Ale.

Knowledge Partner Content   April 17, 2013  

Wildfire Case Study: Annie’s Homegrown

This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.

Snapshots   March 19, 2013  

The Role of Brand in Creating Successful Integrated Marketing Campaigns

Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.

Presentations   March 19, 2013  

The Role of Brand in Creating Successful Integrated Marketing Campaigns

Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.

Knowledge Partner Content   March 11, 2013  

Decision Analyst Inc.: Advertising Effectiveness White Paper

This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.