Integrated Marketing

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

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Latest Insights

The Future of Mobile Advertising: Native Ads Are At the Forefront of a Mobile Advertising Evolution

Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Be the Job: How Meow Mix Found Success by Innovating Around a Winning Insight

Innovations today take a lot more than a little luck to succeed.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

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