Strong brand perceptions are based on what a brand does, not what it says.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
Audi launched a Snapchat campaign on Super Bowl Sunday to connect with younger consumers and differentiate itself from the competition’s real-time marketing attempts.