Integrated Marketing

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Sports Sponsorship: How To Play Smart & Win Big

New York, NY

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Latest Insights

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Audi Takes Snapchat by Storm on Super Bowl Sunday

Audi launched a Snapchat campaign on Super Bowl Sunday to connect with younger consumers and differentiate itself from the competition’s real-time marketing attempts.

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