Begins: Wednesday, November 12, 2014
New York, NY
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.