Integrated Marketing

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Sports Sponsorship: How To Play Smart & Win Big

New York, NY

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Latest Insights

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.


Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Audi Takes Snapchat by Storm on Super Bowl Sunday

Audi launched a Snapchat campaign on Super Bowl Sunday to connect with younger consumers and differentiate itself from the competition’s real-time marketing attempts.

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