Integrated Marketing

Upcoming Conferences

2015 ANA Masters of Marketing Conference

Orlando, FL

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Upcoming Classes

Integrated Marketing Communications

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Elevating Your Creative

New York, NY

Media Strategy

New York, NY

School of Marketing >

 

Latest Insights

AARP: Innovation and Integration Across Marketing Channels

AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

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