AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.
Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.
IKEA formed a team of its employees to travel the country and help consumers see how easy home decoration and organization could be.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.