Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.