Tuesday, September 8, 2015
Tuesday, September 15, 2015
Tuesday, September 22, 2015
Thursday, September 24, 2015
Reporting by GALA (Global Advertising Lawyers Alliance) from the August Government & Legal Affairs Council meeting, which includes an update on marketing and advertising law developments, including social and digital media space from Brazil, Canada, China, Israel, Russia and Sweden.
The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.
Designed to steer clear of the legalese, this webinar featured marketing and intellectual property lawyers who dove into the anatomy of a license agreement.
This Webinar covered the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.
This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.