Legal & Regulatory Issues

 

Latest Insights

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

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