Legal & Regulatory Issues

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Latest Insights

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Ad Industry Unveils New Anti-Piracy Program

A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.

Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology

Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Techtonic Shift

In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

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