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Sports Sponsorship: How To Play Smart & Win Big

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Effective Content Marketing: What Marketers Need to Know

This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

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