Engaging in marketing optimization activities gives marketers the ability to plan and prioritize customer interactions in a way that maximizes ROI (return on investment).
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.