According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
Use this to organize and report on all of your webinar program tasks & activities.
Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.