Accountability

Upcoming Conferences

2015 ANA Masters of Marketing Conference

Orlando, FL

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Upcoming Classes

Elevating Your Creative

New York, NY

Elevating Your Creative

New York, NY

School of Marketing >

 

Latest Insights

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI

Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.

The Measurement Mandate

The ARF believes the marketing industry faces a measurement mandate.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.

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