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Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Latest Insights

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Leveraging Cloud-Based Technology to Increase Advertising Efficiency

At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.

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