IEG offered tips for using research to plan, execute, and measure sponsorships.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
The ARF believes the marketing industry faces a measurement mandate.
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.