MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
IEG offered tips for using research to plan, execute, and measure sponsorships.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.