This white paper from Decideware examines how procurement executives can help manage marketing spend.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
BP’s marketing and procurement teams created a strong partnership through integrated demand planning and scoping, which helped not only to lower costs but to enhance agency efficiency, and improved process, communications, and strategy development.
Jeff Jacobs and Kushan Surana from McKinsey & Company discussed trends and opportunities for increased collaboration between marketing and procurement while also focusing on the issues and challenges that marketers face in a digital world.
Groupon’s new chief procurement officer Chuck Hatsis discussed his first 100 days in office and the challenges he faced within a dynamic business model.