This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
This panel explored key topics in the areas of media buying and media procurement such as organizational structure for internal media management and procurement, procurement's role in media agency sourcing and ongoing agency relationship management, media agency compensation models, and improving the effectiveness of media investments and proving out ROI on media dollars invested.
This session showcased the recent work of the ANA Procurement Task Force, whose mission is to define and elevate the role of marketing procurement.
Find out how the largest collective bargaining agreement in the entertainment industry impacts marketers.
This session provided perspective on how understanding of overhead rates is essential to correcting the misperceptions in the marketing industry.