Consumers can build or destroy brands in minutes. Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders.
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.
The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.
In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.