Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.