Survey Research   May 16, 2013  

Research Report: 2013 ANA Q1 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).

Knowledge Partner Content   May 14, 2013  

4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary

This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.

Knowledge Partner Video   May 14, 2013  

GfK MRI: Video Viewing on Tablets

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.

Knowledge Partner Content   May 8, 2013  

Wildfire Case Study: The New York Giants

In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.

Survey Research   May 3, 2013  

Brand-Specific Commercial Ratings: Benefits and Solution Providers

This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.