This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.