Begins: Wednesday, October 14, 2015
Begins: Sunday, November 8, 2015
Miami Beach, FL
This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
Learn new ways to reach multicultural B-to-B segments.
In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.
In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.