Begins: Wednesday, October 15, 2014
Begins: Sunday, November 9, 2014
Miami Beach, FL
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
A birds-eye view of Hispanic health and healthcare engagement.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.