Begins: Wednesday, October 15, 2014
Begins: Sunday, November 9, 2014
Miami Beach, FL
A birds-eye view of Hispanic health and healthcare engagement.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.