Begins: Wednesday, October 15, 2014
Begins: Sunday, November 9, 2014
Miami Beach, FL
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Multicultural consumers now drive both population and economic growth in this country.
AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.