Multicultural

Upcoming Events

2015 ANA Masters of Marketing Conference

Orlando, FL

2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc.

Miami Beach, FL

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Latest Insights

NBCUniversal/Telemundo: How the Hispanic Community Shapes Trends

In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.

Happiness Flag

Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Special Occasions Bring Sweet Sales

Nielsen examines the candy category and increasing holiday sales.

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