Production Management

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

School of Marketing >

 

Latest Insights

Prudential: 2013 In-House Agency of the Year

Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

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