Production Management

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

See all events >

Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

School of Marketing >

 

Latest Insights

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Marriott International: Successful In-House/Outside Agency Collaboration

The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.

Prudential: 2013 In-House Agency of the Year

Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

See complete index >