W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.
Pivotal Research Group analysed Nielsen's Cross-Platform report data, which allows marketers to better characterize that media consumption on computers, smartphones, and tablets amounts to approximately 40 percent of total TV consumption.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
While it’s incontestable that Big Data can provide tremendous utility for most anyone who markets, sells, or produces anything, we need to be careful not to pretend that this glut of personal information gets us closer to our customers.