Shopper Marketing

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2014 ANA Masters of Marketing Annual Conference

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Latest Insights

Exploring the Omni-Channel Shopper Journey

Leo Burnett created Decision DNA to better serve consumers with relevant, valuable content along the entire path to purchase.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Thriving in a World of Empowered Shoppers

To remain successful, Walmart needed to create new solutions for these new shopper occasions.

Farmland Launches Bacon Club, Campaign

Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.

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