Shopper Marketing

Upcoming Events

2015 ANA/BAA Promotion Marketing Conference: Driving. Action. Now

West Harrison, NY

2015 ANA Masters of Marketing Conference

Orlando, FL

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Upcoming Classes

Elevating Your Creative

New York, NY

School of Marketing >

 

Latest Insights

Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

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