Shopper Marketing

Upcoming Events

2015 BAA Promotion Marketing Conference: Driving. Action. Now.

West Harrison, NY

2015 ANA Masters of Marketing Conference

Orlando, FL

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Upcoming Classes

Elevating Your Creative

New York, NY

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Latest Insights

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

It’s Puppy Love for U.S. Consumers in the Pet Aisle

Analysis of sales trends in pet categories.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

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