Shopper Marketing

Upcoming Conferences

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

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Latest Insights

Psst, Over Here

When Best Buy wanted to highlight its back-to-college offers, the brand looked to PayPal Media Network to create a nationwide campaign.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Exploring the Omni-Channel Shopper Journey

Leo Burnett created Decision DNA to better serve consumers with relevant, valuable content along the entire path to purchase.

Scaling New Product Launches in the Omni-Channel Age

Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.

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