Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
Rapid changes in technology are transforming lifestyles—and shopping habits.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.