Shopper Marketing

 

Latest Insights

Where U.S. Retailers and Consumers are Cashing in on Deep Discounts this Holiday Season

Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Win-Win: How Finding Connections Across the Store Can Boost Sales

Rapid changes in technology are transforming lifestyles—and shopping habits.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

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