As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.