IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers.
This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.
This report covers findings from various ANA Committee Leadership Initiatives.
Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.