Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Tony Wells, chief marketing and customer officer at ADT Security Systems, discussed how the company has moved from direct response TV advertising to using strategic content partnerships to reach consumers in new and different ways.
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
