|
 

Effective Writing For Any Platform

Creating Consumer Connections in Print, Digital, Social, Mobile and More

“Call me Ishmael.” “Marley was dead.” “It was the best of times; it was the worst of times.” Classic authors instinctively understood how to write for the world of memes. “Explore Your World.” “Just Do It.” “We Try Harder.” “Have It Your Way.” Today, that craft belongs to the best bloggers, tweeters and marketing communicators:

While pundits have bemoaned the loss of literacy in our society, they’ve missed the real revolution: there’s actually been an explosion in the written word that requires good writing skills more than ever before. Sadly, too many of us were trained in traditional essay and academic skills—and have no clue about the rules for the digisphere or the elegant opportunities of the new short digital and social forms. The result? Never has so much that is so important been written so badly.

In this workshop, we’ll explore and engage in writing across a range of platforms: Classic print (ads and collateral material), digital (web and Emails) and social (Twitter, Blogs, Facebook). There are countless and growing ways marketers are now engaging with their audiences and with each other. What’s going on today? What should you anticipate for tomorrow? And how can you build a company writing culture that connects to brand opportunities through dynamic audience communication?

Are there tricks and techniques that can make your writing crisper? Clearer? Yep. And we've got 'em. In an entertaining and engaging session, we’ll work through some tips, some techniques and some exercises that will make you a better writer for all the new platforms. So roll up your sleeves, bring a pen, pencil or pda and get ready to do some fun work. Bring your friends and family and don't forget your grammar.

Who Is This Course For?

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

See full schedule

Webinars

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

The FTC's Operation Full Disclosure: What You Need To Know

Webinar 

See full schedule