Effective Writing For Any Platform (Half Day & Full Day)

Contrary to popular belief, there’s been an explosion in the written word that requires good writing skills more than ever before. In this workshop, participants will explore and engage in writing across a range of platforms: classic print (ads and collateral material), digital (web and emails) and social (Twitter, Facebook, and blogs). Through a series of exercises, participants will learn how to build a company writing culture that connects to brand opportunities through dynamic audience communication.

Who Is This Workshop For?

  • Anyone at any level who wants to improve his or her communication skills
  • Writers who wish to understand the new communications platforms and become more effective in writing for them
  • All members of the marketing and communications team responsible for communicating in social media

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Apply techniques that will make your writing crisper and clearer
  • Understand the various communication platforms and when and how to best employ them to best connect with your audience 



Steve Lance

Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and a three-time Emmy Award winner. He is also co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc.