Effective Writing For Any Platform (Half Day & Full Day)
Contrary to popular belief, there’s been an explosion in the written word that requires good writing skills more than ever before. In this workshop, participants will explore and engage in writing across a range of platforms: classic print (ads and collateral material), digital (web and emails) and social (Twitter, Facebook, and blogs). Through a series of exercises, participants will learn how to build a company writing culture that connects to brand opportunities through dynamic audience communication.
Who Is This Workshop For?
- Anyone at any level who wants to improve his or her communication skills
- Writers who wish to understand the new communications platforms and become more effective in writing for them
- All members of the marketing and communications team responsible for communicating in social media
As a result of this workshop, you will be better able to:
- Apply techniques that will make your writing crisper and clearer
- Understand the various communication platforms and when and how to best employ them to best connect with your audience