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Creating Your Dream Marketing Plan

When it comes to building a marketing plan, what is “Best Practices”? What do other companies do to get the results they want and how do they address the needs of all the different constituencies within the organization? What are the six key points every marketing plan should cover?  Regardless of whether you’re selling a product, a service, business to business or business to consumer, we can show you how to get there.

Whether you're a marketing newcomer or a long-time veteran of countless campaigns, you’ll learn how to build a detailed, fully integrated working plan that positions your product or service above the noise of your competition. In just one day we take a deep look into how to assemble all the critical elements of your customer-winning strategy.

This course will help you sharpen the skills necessary to devise a dynamic, comprehensive plan. Using sample successful marketing plans plus hands-on exercises, you’ll address all the points every good marketing plan should deliver. While different companies have diverse strategic and marketing objectives, they all share the common need to understand and agree on key marketing issues. We’ll cover each of those issues in depth, including:

By understanding the role each of these plays in the overall objectives of your business, you’ll be able to outline and build a comprehensive marketing plan that’s on time, on budget and will address the strategy and tactics you’re planning for the coming year.[NOTE: This course teaches Best Practices. You will not write your actual marketing plan in the session.]

Finally, we’ll complete the session by demonstrating an entirely new way to develop and implement an actionable marketing plan and planning process. It’s a collaborative method that focuses on three key questions: Where are you now? Where are you going? How will you get there? By addressing those questions and populating the answers, any team can build out a detailed, integrated working plan in a matter of hours rather than days, weeks or months.

Who is This Course For?

Anyone who must write, review or approve marketing plans-including new marketers, mid- to senior-level marketers, brand managers, directors, VPs and CMOs. Anyone in corporate planning, finance and sales will also find this course valuable.

Key Takeaways

Scheduled Classes

Marketing Plan in a Day
Tuesday, September 16, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See full schedule

Webinars

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

See full schedule