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Procurement Beyond Savings (HALF DAY, ONE DAY)

Procurement leaders are playing an increasingly important role in governing the purchasing of marketing-related services. Often an organization's largest indirect spend category, debates about cost versus value and marketing's intangible nature makes this one of the most complex spend areas to manage.  The complexities of marketing services procurement creates a number of challenges but with global marketing spend often running into hundreds of millions, procurement can add real value to the bottom line by implementing new processes, systems, techniques and approaches to tackle this often unmeasured and fragmented area of spend.

The goal of this course is to provide participants with the fundamentals required to explore the efficiencies of agency management in order to create cost savings, higher return on investment and better value from their advertising expenditures. Participants taking this course have a variety of job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management; all of them in the end are responsible for managing the procurement process as a strategic part of business operations.

Taking this course will help you gain a clear understanding of corporate and advertising procurement strategy development and the tools needed to develop and lead initiatives designed to increase marketing/advertising efficiencies, cost savings, return on investment and as well as the building of stronger partnerships with outside vendors.  The challenge?  Marketing Procurement is full of complexities: for example striking a balance between brand building and demonstrable ROI; creating a healthy working relationship between marketers, procurement, and agencies; finding a universally accepted definition of "value," "equity" and "success." 

Despite these complexities, a handful of marketing procurement professionals have figured out how to navigate them, earning the respect of marketing business partners, agency personnel, CMOs, and CFOs alike. This course helps make you one of them.

Who is this course for?

Purchasing and supply professionals with operational responsibility for procurement as well as senior managers and budget-holders with accountability for implementing procurement.  This workshop is also designed to equip people new to purchasing with the tools and techniques to ensure effective expenditure of company and organization budgets.

Key Takeaways

 

 

 

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See full schedule

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