|
 

Optimizing Agency Relations (HALF DAY, ONE DAY)

How to be your agencies’ client of choice and get more, better, faster from your agencies without paying more


Workshop Description

The best advertising and marketing communications is always created in the spirit of partnership with our agencies. If clients could create all their advertising themselves, why would agencies be necessary? Too often we forget that clients and agencies are co-producers. Wouldn’t it be great if we could reduce costly and time-consuming agency reviews and work more effectively and cost efficiently with our current agency partners?

Achieving this goal requires:

This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts.

Who Is This Workshop For?

Marketers responsible for managing agency relationships or the financial relationship, such as procurement, strategic sourcing and purchasing managers.  This workshop is extremely valuable for a manager new to agency management and a great refresher for senior professionals.

Workshop Benefits

Scheduled Classes

How To Optimize Your Agency Partner Relationships
Monday, October 6, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See full schedule