ADVANCED MEDIA @ THE ENTERPRISE LEVEL
Advertising company media executives and highly seasoned marketers in media face significant strategic issues when navigating through today’s increasingly fragmented consumer media landscape and how they approach bringing the right solutions to their brands/services or company. The complexity lies far beyond smart media selection and supervision of sharp buying. Management is demanding more innovation, faster short term results, greater accountability to results and greater flexibility with resources. The demands all seem in conflict with a media environment that has become a complex expanding universe of media vendors, solutions, platforms, measurement systems and agency support models. Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago. Media executives and seasoned marketers for advertisers need to have confidence when placing game changing bets on any of the choices that lie in front of them to ensure are they are soliciting the best advice from their agency partners and guiding their company to make optimal media decisions. How do executives who are invested in moving media forward at their organizations channel their focus and their internal and external energy to be as productive and transformative for their company as is possible. This course is designed to help seasoned media personnel find the right approach for them that will result in renewed focus on planning, buying, integration, agency structure, measurement systems and technology decisions which can aid whatever their strategic or executional priorities are.
Done right, media is a true extension of your marketing strategy. This course will aid those entrusted at their companies as drivers of media to ensure this happens. It will lay the ground work for both planning and buying along with many of the more transformational decisions that you must help lead your company through.
Who Is this course for?
This course is for persons who hold media related positions within their advertiser company or seasoned marketing or marketing related personnel who have a stake in elevating their company’s media output and capabilities. Marketing related positions could be marketing or marketing services supervision of media teams or senior marketing positions where the company does not have internal media personnel.
Course Benefits/Key Takeaways
The course benefit is the learned and practiced to behavior for media professionals to alter and shape their internal and external environments to proactively shape different media outcomes. The course will also provide a prism in which brand media input and solutions can be elevated through tangibly tighter connections between marketing and media and will provide those charged with positively impacting media in their companies with an approach to prioritize how to impact enterprise wide media improvements.