Big Data for Marketers
Unlocking Opportunities for Growth and Enhanced Marketing Effectiveness
Big data is everywhere. More and more companies are using it to create better insights and build competitive advantage. How does big data fit into the marketing world? How can marketers find and exploit new opportunities through smart use of big data?
This workshop, designed for marketing leaders with broad responsibilities for driving growth, focuses on practical applications of big data. We go beyond the hype to look at actual case studies of how big data is being captured, created, analyzed and applied in areas such as product development, customer experience enhancement, new customer acquisition, channel management and the creation of new business models. It’s a terrific way to improve your understanding of big data and ways it can be most relevant to your business.
The goal of the workshop is to expand your view of how big data can help you unlock new opportunities and better manage your marketing efforts. You’ll leave with a template for considering where and how you can apply big data thinking to your business and the action steps necessary to turn an idea into reality. Along the way, we’ll examine common pitfalls and risks to avoid.
Who Is This Workshop For?
This workshop is for marketers who want to better understand what big data is and how it can be used to their advantage. It is designed for marketing/business team leaders and does not presume any advanced technical skills in data, systems integration or analytics. When you leave, you will have greater clarity and confidence in your improved ability to help your organization strategize and execute its plans in the emerging big data world.
Questions we will answer in this workshop include:
- What is big data?
- Where do you find it and how do you manage it without getting overwhelmed?
- How are companies using big data to build competitive advantage?
- How is big data improving marketing effectiveness?
- What are the emerging best practices?
- How do you balance leveraging data with privacy?
As an outcome of the session, we’ll help you develop your own plan as to three things you can do to begin benefiting from big data now.