|
 

Big Data for Marketers

Unlocking Opportunities for Growth and Enhanced Marketing Effectiveness

Big data is everywhere. More and more companies are using it to create better insights and build competitive advantage. How does big data fit into the marketing world? How can marketers find and exploit new opportunities through smart use of big data?

This workshop, designed for marketing leaders with broad responsibilities for driving growth, focuses on practical applications of big data. We go beyond the hype to look at actual case studies of how big data is being captured, created, analyzed and applied in areas such as product development, customer experience enhancement, new customer acquisition, channel management and the creation of new business models. It’s a terrific way to improve your understanding of big data and ways it can be most relevant to your business.

The goal of the workshop is to expand your view of how big data can help you unlock new opportunities and better manage your marketing efforts. You’ll leave with a template for considering where and how you can apply big data thinking to your business and the action steps necessary to turn an idea into reality. Along the way, we’ll examine common pitfalls and risks to avoid.

Who Is This Workshop For?

This workshop is for marketers who want to better understand what big data is and how it can be used to their advantage. It is designed for marketing/business team leaders and does not presume any advanced technical skills in data, systems integration or analytics. When you leave, you will have greater clarity and confidence in your improved ability to help your organization strategize and execute its plans in the emerging big data world.

Workshop Benefits

Questions we will answer in this workshop include:

As an outcome of the session, we’ll help you develop your own plan as to three things you can do to begin benefiting from big data now.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See full schedule