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Bridging Digital and Traditional Marketing (ONE DAY, TWO DAY)

Marketing is an integrated, holistic set of solutions, and one in which digital technologies are increasingly woven into every marketing activity and every point along the consumer’s decision process. A brand’s TV commercial may spark a consumer to use their tablet to learn more about the product; a shopper may see a point of purchase sign that encourages them to use their mobile device to help them choose which brand to buy; a gift recipient may love the product so much that they tell all their Facebook friends about it or write an online review; a brand’s public relations campaign responding to a disaster results in folks around the world becoming aware of the brand and donating using a phone.

The digital channel has become essential to the way that consumers make choices about where to shop and what to buy; they use digital devices as their primary vehicle for communicating with and about brands. Consumers expect consistent messages and experiences with brands whether it’s on TV, in a store, on a web site, or through their social networks. To meet and exceed the consumer’s expectations, all marketers must have a solid understanding of the digital landscape and how brands can leverage digital channels to attract and influence consumers. This course will help you develop two essential skills:

Who is this course for?

This course is designed to build the bridge between traditional marketing and digital marketing. It is for marketing professionals who want an understanding of how digital strategies intersect and integrate with overall brand marketing strategy, and how digital channels influence, and are influenced by, other marketing channels. The course will be of particular interest to

This course is for marketers who are experienced in offline or traditional marketing channels, but who may have little or no experience in digital channels, or for experienced digital marketers with little or no experience in traditional channels. Although personal, in-depth experience with digital marketing is not required, participants should have a high-level familiarity with what digital channels exist and are being used by their brand.

Course Benefits/Takeaways

Upon course completion, you will be equipped with the strategies and tactics to integrate traditional and digital marketing for your brand.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

See full schedule