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Brand Management Fundamentals (ONE DAY)

Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.  Brand managers are therefore seen as the key people behind the success of any brand or product. They are responsible for improving the value of their brands or products, which in turn generates profitable returns for the company and shareholders.

Brand management is more than a marketing job. Brand managers are responsible for the overall performance of their brands, which includes managing and developing their brands P&L (Profit and Loss), image and positioning in relation to their competitors. They are the key persons to plan, develop and implement marketing initiatives and activities for their brands or products.

Brand managers lead market research efforts to understand customers' perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors. 

Brand managers are also required to be creative and be updated with latest marketing trends as the job also involves coordinating events, marketing projects and advertisement campaigns for their brands or products.

Brand managers work with a wide network of people such as advertising and media professionals, contractors and sales agents as well as their own internal marketing team members. As such they have to exhibit strong leadership abilities, good communication and social skills, strong analytical skills and the ability to multi task.

In today's real-world situations, brand managers should see themselves charged with the responsibility to:

Those taking this course will review all aspects of planning, developing, and directing the marketing mix and the practical skills needed to coordinate the efforts and responsibilities of others who carry out specific functions related to production, sales, advertising, promotion, R&D, marketing research, purchasing, distribution, package development, and finance.  At the end of the day participants will have an understanding of the tools and skills needed to lead a truly cross-functional team.

Who Is This Course For?

Brand Managers who want to go to the next level; those who want to make a real difference in driving business results. Those who plan on pursuing a career in brand management and wish to fully understand the power of marketing to be the engine of growth.  And those responsible for managing brand managers.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Media Strategy

New York, NY

Content Marketing

New York, NY

Technology Leadership for CMOs

Evanston, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

Expert Email Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Media Strategy

New York, NY

Content Marketing

New York, NY

Technology Leadership for CMOs

Evanston, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

Expert Email Marketing

New York, NY

See full schedule

Webinars

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

See full schedule