Optimizing Your Ad Production Spend (Full Day)

A Behind-the-Scenes Look at How to Get More Value

Want to get the most out of your ad production dollar? This workshop will present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc. Through discussions and case studies, participants will learn what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social, and banner ads. Participants will come away with best practices that will positively affect their production process and budgets.

Who Is This Workshop For?

  • Those responsible for producing content for their brands, including all levels of brand marketing, advertising managers, procurement, and sourcing professionals

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Budget the workflow and stages of the production process and the roles and responsibilities of the advertiser during each phase
  • Understand what drives cost through discussions and case studies
  • Apply learning about best practices to your own production process and budgets
  • Understand production cost-drivers and apply innovative techniques to stretch production dollars without compromising creative quality
  • Communicate effectively and efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met

Download the full agenda here

 


trainer

Jillian Gibbs

Jillian Gibbs is the founder and CEO of APR, a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their marketing production spend, Jillian has helped define new standards within the production industry throughout her 20+ year career. She founded APR in 2000 and has led the forward thinking company through considerable growth. APR now has offices in all major U.S. production centers, as well as Canada, LATAM, EMEA and APAC. APR’s benchmarking and database tools allow marketers to capture, report and make thoughtful decisions about producing content.

Jillian has been a member of the ANA Faculty since 2009 and is a widely recognized and respected industry leader who is frequently called upon to consult on production issues with advertisers, agencies, international industry associations, agency holding companies, and industry executives.