Bringing Your Brand to Life (Full Day)

To build profitable, long term brand loyalty, brands are increasingly looking for ways to more effectively engage with consumers beyond traditional channels. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer. To succeed you need an integrated plan, agile process, and tools to get closer to your consumers and to stand out in a crowded marketplace.

During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement. You’ll learn the core principles of each discipline and best practices for implementing brand activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build your skills and practice innovative approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples. By the end of the session you will have all the tools you need to cut through the noise with smart, cost effective, disruptive activations that differentiates your brand and adds to the bottom line.

 

Who is this workshop for?

This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

 

Workshop Benefits

As a result of this workshop, you and/or your team will be better able to

Increase marketing effectiveness by:

  • Understanding how to meaningfully engage your consumers and increase brand loyalty
  • Gaining access to a broader range of marketing channels to reach your consumers
  • Learning techniques on how to stand out from the crowd and create winning brand experiences for your consumers

Increase marketing efficiency by:

  • Building an Activation Planner 
  • Understanding best practices in the brand activation space
  • Learning tips for how to better optimize investments in promotions, partnerships, sponsorships, events etc.
  • Discovering optimized routes to market that drive a deeper level of engagement

Improve marketing ROI by:

  • Increasing the range of marketing options to build the brand
  • Achieve long terms brand loyalty through sustained engagement


Download the full agenda here

 

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing - a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s US marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the US for the last ten years, but has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the UK, he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.