End-to-End Digital Marketing (Full Day)

A good online strategy unites all the moving parts that comprises a consumer’s digital journey and path to purchase. It includes a media plan, a search plan, a social media plan, a website experience, a marketing automation sequence and a measurement approach, all wrapped into an integrated platform. It enables all of the channels, technologies and components of online marketing to guide your target audience into your organization’s sales funnel and lasting brand embrace.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web. Harry’s workshop will include real case studies as well as tactics and ideas that your company can start using right away.  Please come to the seminar ready to have fun and ask a lot of questions!

 

Who is this workshop for?

This workshop is for marketers who want to wrap their heads around all of the moving parts that comprise digital marketing and to add power and potential to their current online platforms, channels and campaigns.

Workshop Benefits

As a result of this workshop you and your team will be better able to:

Increase marketing effectiveness by:

  • Applying the content learned to your business with exercises you choose
  • Thinking digitally about the customer journey, experience and relationship and be more conversant and confident when it comes to online marketing.
  • Organizing complex digital marketing strategies, technologies and channels into easy-to-understand visual renderings teams can rally around.
  • Leveraging earned and owned media such as SEO, social media, email and inbound marketing.

Increase marketing efficiency by:

  • Understanding the major paid online media categories including search, display, native, social, video, programmatic, mobile and more.
  • Understanding how digital marketing is being used by real companies through actual case studies.

Improve marketing ROI by:

  • Seeing how to plan, launch, manage and track digital programs that yield measurable ROI.
  • Knowing how to improve conversion rates, escalation rates, brand impact and ROI of steady state programs such as paid search, SEO, social, display, retargeting, marketing automation and content syndication.

 

Download the full agenda here

 

trainer

Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.