Marketing Innovation (Full Day)

How to Understand and Drive Innovation in your Marketing Programs

Creativity is not accidental. Innovation is a planned activity that puts creativity into action in service of strategy. This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

 Who Is This Workshop For?

  • Anyone, at any level, who is involved in the development of marketing programs.
  • Those new to the creative process and a refresher for seasoned professionals

Workshop Benefits

As a result of this workshop, you will be better able to:

  • More efficiently create solutions to a current challenge
  • Build creativity and problem solving skills through team exercises and brainstorming sessions
  • Gain experience in moving from ideas to strategy in your own marketing program
  • Move creativity into action
  • Get a new idea when you want one
  • Understand the value of a bad idea

 

trainer

Roderick M. McNealy

Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod’s 38-year career has focused on marketing and advertising, and he worked in a variety of marketing leadership roles at Johnson & Johnson for 31 of those years. Rod has conducted management training and formulated implementation strategies for companies located in the United States, Europe, and Asia. He has consulted with healthcare, public and private sector organizations, and the U.S. Navy. 

Rod is a member of the ANA Faculty and is an in-demand speaker. He conducts marketing and advertising courses at Princeton University, the Yale School of Management, and Mount Holyoke College. He is the author of two books: Making Quality Happen and Making Customer Satisfaction Happen. Rod is a Princeton University graduate, with a Bachelor’s degree in American History. He received his M.B.A. from the Harvard University Graduate School of Business Administration.