Marketing Plan in a Day (Full Day)

The Team Way to Put Your Brand on Plan

What are best practices when it comes to developing a marketing plan? This workshop will teach participants an entirely new way to develop and implement a powerful and actionable marketing plan and marketing planning process.

This workshop will use a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, participants will be able to build out a detailed, integrated working plan. Utilizing active exercises in plan outlining, facilitation, and focus on all key elements of the plan, the workshop will enable participants to create a plan and plan activation responsibilities in a single day.

 Who Is This Workshop For:

  • Those responsible for creating, managing, and implementing marketing plans
  • Anyone who wants to learn how strong plans can drive better business results

Workshop Benefits

As a result of this workshop, you will be better able to:

  • Build and implement a marketing plan
  • Outline, facilitate, and focus all elements of the plan
  • Apply what you learn about marketing plan building and implementation to your business
  • Build a working outline for a plan, addressing all three questions
  • Practice facilitation of plan building

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.