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Social Media (HALF DAY, ONE DAY)

Social media vehicles are big and growing. New social outlets are emerging all the time. Harnessing the power of social media is exciting, enticing and necessary. So what are the social media? How do they work? How can they best be put to use to advance brands and businesses? And what kinds of strategies are necessary to guard against social initiatives that denigrate or even hijack brands?  This course will provide insight into how social media works, it will uncover how brands must authentically engage with consumers in the new social context, and outline some successful social media do's and don'ts to increase brand engagement.

Now that social networks have achieved global scale, marketer's interest should shift from quantity to quality. The process of sorting, filtering, weighing, segmenting and valuing social networks as marketing tools is important because American's spend nearly a quarter of their time on social networking sites and blogs and 85% of users engage brands in the social media space; and as consumers our target audience has never had so much power over marketing and the marketing mix.

This course will provide insight into how social media work. It will explore the importance of social media strategy and how to activate it. It will uncover how brands must authentically engage with consumers in the new social context. It will outline some successful social media programs and provide tips about the do's and don'ts of smart social brand engagement. The course will discuss how social media complements more traditional efforts. We will also address how to harness the new social landscape to increase economic value and the metrics necessary to know good intentions are well received and will pay dividends.

Who Is This Course For?

Designed for marketing, media and digital executives this program is highly beneficial for those who are working in any and all aspects of customer communication. The course is particularly valuable for brand managers, digital managers who are charged with building brands and protecting brand equity. The course will also be valuable for anyone in an organization who wants a better understanding of how the new social media are transforming the marketing and personal interaction landscapes.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

See full schedule

Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

See full schedule