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Customer Experience Design

Putting Your Journey in Motion

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes from what you do. Customer experience (CX) is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line simultaneously.

More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade. There is a strong business case for improving the customer experience, especially when it leads to positive word-of-mouth referrals. According to Gartner, a 5 percent increase in retention can boost profits by 25 to 125 percent.

This engaging and interactive workshop will offer practical advice, tools, and tips on how you can introduce signature elements to your customer experience that drive differentiation, increase retention and generate valuable word of mouth.

You will learn about the three elements achieving a strong CX design requires:

Is This Workshop Right For You?

Yes, if you want a step-by-step approach to designing new customer experiences that customers notice, remember and share. Yes, if you are a B-to-B or B-to-C executive/manager with the authority to initiate change across your organization and impact the customer journey. Yes, if you are or will be responsible for the implementation of consumer insight strategies or if you simply wish to gain a greater understanding of the principles behind effective experience design. Participants will learn from best-in-class examples and hands-on exercises, such as journey mapping and touchpoint design. They’ll leave with actionable strategies to improve the customer experience.

Workshop Benefits

Scheduled Classes

Customer Experience Design
Thursday, November 13, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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