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Content Marketing

The Move From Campaigns to Always-On Content Marketing 

In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI?

Moving from campaign to content marketer requires:

This workshop will help you develop the four essential means of becoming an effective content marketer:

  1. Knowledge and process to arrive at your brand’s content organizing idea.
  2. An always-on content library to keep your brand’s story system relevant.
  3. Tools and techniques to deploy created, curated and syndicated content across your paid, owned and earned channel platforms.
  4. Measurement framework that will provide the metrics and analytics to prove the return on conversation (ROC) that ladders up to brand health measures, purchase intent and, ultimately, ROI.

Who Is This Workshop For?

This workshop is for marketers who want to expand the effectiveness and cultural relevance of their brand messaging and marketing efforts. This workshop is suitable for director level and above digital marketing leadership representatives.

Workshop Benefits

Scheduled Classes

Content Marketing
Tuesday, November 18, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

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Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

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Effective Writing For Any Platform

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Marketing Matters

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Optimizing Your Ad Production Spend: An Integrated Approach

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Business Acumen For Marketers

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Customer Experience Design

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Content Marketing

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See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See full schedule