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Digital Leadership Masterclass

Consumers behave differently than they did five years ago. Traditional business discipline still applies, but the moving parts are evolving at breakneck speed, and the stability of 20th Century marketing is now ancient history.  If you learned your business skills before 2007 then you want to update your approach.   

This two-­‐day interactive workshop empowers organizational leaders to understand the impact of digital on business and unlock the potential of digital within teams.   

Led by expert trainers who have worked with, and for, Fortune 500 businesses around the world, the session will cover strategy and best practice in the following digital disciplines:

•      Digital Strategy -­‐ From influence & engagement, to purpose & participation

•      Search – How intentional marketing and SEO impacts every business

•      Mobile Marketing – The biggest opportunity to be part of consumer journeys

•      Social Media – Driving engagement and influencing consumers in new ways

•      Digital Display  -­‐ Being able to achieve brand metrics with innovative formats

•      Measurement & Optimization -­‐  How to measure & improve performance in digital

The focus of this session is to develop your digital mind-­‐set to think and act effectively in the long term so you can adapt to an ever-­‐changing landscape.    

Workshop Benefits:  

•      Understand the impact of digital on business objective setting and measurement

•      Learn how to integrate a digital mind-­‐set into the way you think about marketing

•      Understand key consumer and media trends driving change, and where they are going 

•      Understanding consumer journeys and how they make decisions

•      Learn practical strategic planning skills and tools 

•      What best practice looks like in Mobile, Social and Search

•      Learn what tools, platforms and services you might want to invest in

•      How innovation can lead to results

Who is this workshop for?

Aimed at CEO’s, board directors and senior managers, our leadership training course has been created for businesses who want to get ahead in a digital world.

 

Scheduled Classes

Digital Leadership Masterclass
Begins: Wednesday, December 3, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

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New York, NY

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New York, NY

Media Strategy

New York, NY

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Celebration, FL

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Orlando, FL

See full schedule

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See full schedule