Digital Marketing (HALF DAY, ONE DAY)
End-To-End Digital Marketing
Learn how to visualize, plan and integrate powerful digital marketing strategies that click, engage, convert and measure.
A cohesive online strategy has many moving parts that must work together to form a cohesive platform. A good online strategy comes together as a tactical plan and unified set of technologies that funnels users towards a measurable set of marketing and branding objectives. It's a media plan, a search plan, a social media plan, a website experience and marketing automation sequence all wrapped into an integrated engagement plan that pulls your target audience into your brand's embrace.
Walk through the practical steps organizations need to know so they can visualize a strategy and create a plan that launches a lasting digital marketing platform that truly integrates digital into their marketing mix. Includes real case studies as well as strategy and tactical development exercises that will result in plans and ideas your company can start using right away.
Who Is This Course For?
This course is for marketers who want to get their brains around all the moving parts of digital marketing and wish to add power and potential to their current online platforms, channels and campaigns.
- Learn how to document your digital marketing strategy, platform and campaigns into easy to understand visual renderings and infographics.
- Learn the practical steps and workflow required to plan, create, launch, maintain and measure a digital and social marketing channel.
- See how digital marketing and media is being applied in both B-to-C and B-to-B organizations with actual case studies.
- Cover related best practices for search (SEO & SEM), social media marketing, online media and display (banners), website conversion optimization, landing pages, email marketing, mobile, marketing automation and tracking and reporting.