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Creating Your Dream Marketing Plan

When it comes to building a marketing plan, what is “Best Practices”? What do other companies do to get the results they want and how do they address the needs of all the different constituencies within the organization? What are the six key points every marketing plan should cover?  Regardless of whether you’re selling a product, a service, business to business or business to consumer, we can show you how to get there.

Whether you're a marketing newcomer or a long-time veteran of countless campaigns, you’ll learn how to build a detailed, fully integrated working plan that positions your product or service above the noise of your competition. In just one day we take a deep look into how to assemble all the critical elements of your customer-winning strategy.

This course will help you sharpen the skills necessary to devise a dynamic, comprehensive plan. Using sample successful marketing plans plus hands-on exercises, you’ll address all the points every good marketing plan should deliver. While different companies have diverse strategic and marketing objectives, they all share the common need to understand and agree on key marketing issues. We’ll cover each of those issues in depth, including:

By understanding the role each of these plays in the overall objectives of your business, you’ll be able to outline and build a comprehensive marketing plan that’s on time, on budget and will address the strategy and tactics you’re planning for the coming year.[NOTE: This course teaches Best Practices. You will not write your actual marketing plan in the session.]

Finally, we’ll complete the session by demonstrating an entirely new way to develop and implement an actionable marketing plan and planning process. It’s a collaborative method that focuses on three key questions: Where are you now? Where are you going? How will you get there? By addressing those questions and populating the answers, any team can build out a detailed, integrated working plan in a matter of hours rather than days, weeks or months.

Who is This Course For?

Anyone who must write, review or approve marketing plans-including new marketers, mid- to senior-level marketers, brand managers, directors, VPs and CMOs. Anyone in corporate planning, finance and sales will also find this course valuable.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See full schedule