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Leadership Program: The Future of Advertising-NOW

We simply cannot continue advertising and marketing as usual. This intensive, hands-on ANA School of Marketing Leadership Program workshop delivered in partnership with the Wharton Future of Advertising Program, (@whartonfoa, #whartonfoa), will give you, the marketing leaders, the tools needed to prepare yourselves and your teams for the future.

As the marketing landscape transforms at an unprecedented pace, very few marketers are actually doing anything differently to prepare for it. This interactive workshop, led by renowned Wharton Marketing Professor Jerry Wind, will give you tools to build your own roadmap for yourself and your company. It is based on the acclaimed Advertising 2020 study led by the Wharton Future of Advertising Program, with contributions from hundreds of innovators and thought-leaders from around the world and across disciplines, including many of your forward-thinking peers.

 Together they've created a dynamic picture of the possibilities and potential future of the broadly defined world of "advertising." In short, preparing for Advertising 2020 requires that advertising be Relevant & Respectful, Actionable, Valued, Experiential and offer a Surprising Story (RAVES) to be orchestrated across ALL touch points, not just “advertising”.

Who Is This Course For?
This ANA School of Marketing Leadership Program is for CMOs and senior marketing executives responsible for marketing and advertising strategy for businesses.

Course Benefits/Key Takeaways
You will experience an interactive group discussion, gain insights from a panel of The Wharton Future of Advertising Program contributors, learn ten stand-out topics and develop an implementable action plan to prepare yourself and your organization now, for the future. Key topics and takeaways include:

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Media Strategy

New York, NY

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

(location pending), CA

How To Optimize Your Agency Partner Relationships

New York, NY

Marketing To The New Majority

New York, NY

Google mLab: Transforming Your Mobile Marketing Customer Experience

Chicago, IL

See full schedule

Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

See full schedule